It’s no secret that the beauty industry uses all kinds of tricks to persuade us to buy their products. Advertising works by trying to persuade us of the desirability of the products. Some of the methods employed are more obvious than others, so here are some of the tactics to watch out for.
1. Celebrity ‘Endorsements’
Photo Credit: fanpop.com
It amazes me that companies still use celebrities to promote their products. Do they really think that we believe for one minute that they use whatever they’re advertising, and that their hefty fee has nothing to do with it? Though since the practice continues, maybe some consumers are influenced without realising it.