8 Advertising Tricks of the Beauty Industry ...


8 Advertising Tricks of the Beauty Industry ...
8 Advertising Tricks of the Beauty Industry ...

It’s no secret that the beauty industry uses all kinds of tricks to persuade us to buy their products. Advertising works by trying to persuade us of the desirability of the products. Some of the methods employed are more obvious than others, so here are some of the tactics to watch out for.

Thanks for sharing your thoughts!

Please subscribe for your personalized newsletter:


Celebrity ‘Endorsements’

Celebrity ‘Endorsements’ Photo Credit: fanpop.com

It amazes me that companies still use celebrities to promote their products. Do they really think that we believe for one minute that they use whatever they’re advertising, and that their hefty fee has nothing to do with it? Though since the practice continues, maybe some consumers are influenced without realising it.



Photo Credit: chinawholesalelots.com

It goes without saying that the model will be made to look unrealistically good. Lighting is one way of achieving this – clever lighting can make anyone appear stunning (in addition to the other tricks listed below).



Photo Credit: fadedyouthblog.com

If you look at an advert in a glossy magazine, you may see the words ‘styled using extensions’ or ‘styled using false eyelashes’. That is, you may see them if you read the tiny print using a microscope. The model’s bouncing curls or inch-long eyelashes may not be entirely her own …



Photoshop Photo Credit: thebeautyeditor.opportunityzone.com
Now, you can understand why a certain degree of photographic trickery is used – even top models can have spotty days. It seems to be used to excess now, however, and how many products come close to achieving what the adverts claim?


Too Youthful

Photo Credit: articlesbase.com
This is really stupid. If you’re trying to sell an anti-aging product to women in their fifties, why use a much younger model to advertise it? It’s so irritating seeing a young woman barely in her twenties advertising wrinkle creams. As if we’re going to believ we’ll look like that!


Exaggerated Claims

Exaggerated Claims Photo Credit: wwd.com
Many adverts make claims that sound impressive. For example, they will say that ‘67% of women reported reduced wrinkles over 4 weeks’, but since the sample only involved 18 women, it means that only 12 women think it helped. Did it? Or did they just imagine it? And how meaningful is such a small study?


Meaningless Claims

Meaningless Claims Photo Credit: joseibi.com
Adverts often make some really daft claims; they rely on consumers not reading into the words. ‘Makes you look younger’ – says who? ‘Hair looks shinier’ – can this be measured on a shininess scale for hair?



Photo Credit:justablogaboutbec.blogspot.com
The manufacturer wants you to believe that owning this product will make you feel more desirable, hence the many adverts featuring beautiful couples. Yes, you too will have male models falling at your feet! They also promote a sense that the product itself is desirable, with luxurious packaging and an expensive aura.

How do you feel about these tactics – do you think that they are a waste of time and you will never fall for them? Have you ever been disappointed by a product failing to live up to your expectations?

Top Photo Credit: ladiesbeautyup.blogspot.com

Feedback Junction

Where Thoughts and Opinions Converge

Great post! I'd never thought about 7 before now. I hate beauty advertisements, they just make people uncomfortable in their own bodies. It's wrong.

yeah your so right

I really am impressed with how much you have worked to make this website so enjoyable. Thanks a lot for your effort. Many thanks to the person who made this post, this was very informative for me. Please continue this awesome work.

Yeah this is so true . For example , usually when i'm walking in the beauty department , thnking about buying some makeup , i always see these advertisements and my mood drops just by looking at their flawless skin or perfect make up .

Yes, and the lighting also helps. And about the celebrity endorsers. Well, I believe a lot of people still like the product more or think that it has a higher status because it's endorsed by high profile celebs. That's how it works for the industry...

Related Topics

riche stylo garde azure colourful makeup palette best womens shavers clark cosmetics oscillating mascara lancome jennifer love hewitt hanes underwear commercial acca kappa toothbrush how to make a makeup brush holder girly products how to fix broken lipstick bullet

Popular Now