Resort is a fairly new phenomenon in the UK, but it has been in the US for many years.
Resort can also be referred to at "Cruise" wear as it would not be uncommon for the wearer to be on a cruise ship, living the "jet set" lifestyle.
They know their high-end customers will be out of the country for most of December as they jet off to warmer climes and will be in need of some new clothes. The Resort collections tend to be lighter fabrics than Fall collections, and heavier than Spring collections. So it is perfect for Christmas in South Africa, Thailand or Sri Lanka, without wearing old Spring 2007 clothes.
Resort fits in between Fall and Spring collections,which helps elevate the boredom of seeing those Fall clothes that have been in the stores since July and it mentally prepares you for the upcoming Spring collections.
We were barely into this Fall 2007 when many celebrities were wearing Resort 2008. Back in June Demi Moore was the first celebrity to don Resort, which she wore to the YSL Cruise 2008 Preview. I guess she had a pre-Preview.
Resort can be sexy, and it is not all about the nautical look.