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Lulu amp Red - Clothes That Are Literally Designed for 'real' People

By Gemma

Julian Dominique and Sarah Rees label 'Lulu & Red'has been quite a success since it started in 2003, selling as a concession in Topshop as well as online and at various boutiques and online stores. What interests me about the range is the clever design ethos in which clothes are first created in a size 12 and then sized up and down from there. It makes a big change from clothes that start their lives in tiny sample sizes and ensures a much better fit for the average woman. Shown above are the ...

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