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PRODUCT REVIEW AvedaMy Fav Makeup Assistant Jen...

By Elke

PRODUCT REVIEW: AvedaMy fav makeup assistant, Jennifer gave me the scoop about a new hair styling tool from Aveda. Read on to see what she thinks....

Aveda's Pure Abundance™
Hair Potion $22 0.7 oz

"I was turned on to Aveda by a friend (who happens to be a celebrity makeup artist and host of a very popular beauty blog, ahem!) for use on a recent photoshoot. The look I need was bed head, that "just woke up but my hair's gorgeous", look.

As instructed by the aveda salesperson, I applied a few taps of this powder directly on the scalp every 1/2 inch along the crown of the head, put my fingers on the scalp and shook my hands for a few seconds and...viola! Instant vavoom without the sticky/stiffness of hairspray. It doesn't last forever but is a great alternative to hairspray when hair changes are required. It's a little pricey ($22?) but seems like it will last a while.

Helpful Aveda Hint? (it's not stated on the bottle):
don't shake the bottle or product will turn to liquid. "

What Aveda Says:
Our innovative formula transforms in your hands—from a powder to a light, absorbent lotion—then makes magic in your hair, increasing its diameter and creating an abundance of texture and volume.

• instantly thickens hair by 17%
• relies on natural bulking agents acacia gum and kaolin clay
• creates matte texture
• great for creating a gritty, “second-day hair” look

Aveda's Pure Abundance™ Hair Potion

Visit Jennifer's Makeup Artist Website!

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