Parasuco **is a Montreal based jeans company that has quietly emerged (and grown up) as an international fashion brand with a cult-like following. âDonna Italiaâ (famous Italian mag) listed Parasucoas one of the **top 10 hottest denim brands in the world.
I had a month full of Parasuco. First San Francico during my shopping spree, and then my galpal Irena and I descended upon the** VIP grand opening for **Vancouver. Weâre often on the âwhatâs newâ social circuit, and this party stood out as a great collection of **"it" people, music, food, cocktails, and fashion. **Their opening was 1st class, and a great addition to the Vancouver fashion scene.
The storeâs Greco-Roman design (the stunning chandelier a piece of art) with soaring ceilings features menâs and womenâs denim, distressed neutrals (grey, moss, cream, white), and the popular house label cult tees **and **blazers.
My favorite detailings were lots of top stitch embroidery, and a few subtle ruffly numbers. Oh! one particular fav dressy tee had a surprising eyelet back. And capri jeans with fun, bright orange stitching.
Donât judget the collection purely by what you see on the website, thatâs just one part of the collection. My favorites arenât even on the site, and watch for the higher endMademoiselle Parasuco Collection.
P.S. Next month they open in LA.
Image (store): [Via I am Fashion: Mademoiselle Parasuco]
Image (denim): [Via Kris Krug]