What People Misunderstand About Famous Designer Brand Pronunciations

What People Misunderstand About Famous Designer Brand Pronunciations
By Jewelry • Oct 9, 2006 • MD

In this age of label-mania, none of us want to cause a gaffe riot. Hence, our ultimate Fashionista Pronunciation Guide. From Pop culture moments like Tony Soprano buying Carm some high-quality "Hermeez" to Showgirls' Nomi Malone gushing about "Ver-sayze," fashion mispronunciations happen to the best of us. Even one of our own fashion editors arrived in NYC convinced that DKNY was "Dick-knee." To help you navigate luxury style with complete confidence, explore our fashion advice and style guides for expert tips.

| Designer / Label | Phonetic Guide | Origin & Notes | | :--- | :--- | :--- | | Andrew Gn | jen | Singapore-born couture designer | | Anna Sui | swee | Iconic American fashion designer | | Balenciaga | ba-len-see-ah-ga | Spanish luxury fashion house | | Hermès | er-mez | Historic French luxury house | | Monique Lhuillier | mo-neek loo-leeyay | Glamorous bridal and eveningwear |

Keep these quick guidelines in mind when reading luxury label names:

  • French names typically drop trailing consonants and leading 'H' sounds.
  • Italian brand names pronounce all vowels with equal weight and clarity.
  • Belgian and Dutch names feature distinct 'V' and 'D' phonetic sounds.

ANDREW GN (jen): This Singapore-born designer's name rhymes with “Zen”—the antithesis of his opulently embellished clothes.

ANNA SUI (swee): Maybe it was her cowgirl collection, but her surname did elicit the pig call “sueeee!!!” Think “sweet” sans the T. Explore her official creations at the Anna Sui official store.

AQUASCUTUM (ah-kwa-skew-tum): As you'll remember from Latin class, this name merges aqua (water) and scutum (shield)—and these British raincoats have lived up to it for well over a century.

BALENCIAGA (ba-len-see-ah-ga): Today's head designer, Nicolas Ghesquière pronunciation (nee-coh-la guess-kee-air), is also a mouthful. Rather delicious, he is, too! Browse the Balenciaga official site for signature silhouettes.

BEHNAZ SARAFPOUR (ben-oz sah-rafpoor): This A-list designer is simply “Behnaz”; her clientele—mostly rich-girls-in-a-hurry—rarely have time to manage both her first and last name.

CESARE PACIOTTI (che-sah-ray pa-chotee): We say ciao and get all choked up over his gorgeous footwear.

CHLOË SEVIGNY (sev-en-ee): This actress/designer's muse is seven times a style icon.

DRIES VAN NOTEN (dreez van no-ten): The first name rhymes with “trees,” which is easy to remember: The Belgian scattered gold leaf through his fall collection.

HERMÈS (er-mez): So, who's going to tell Tony Soprano that the formidable French house ne pronounce pas the “h”? The second syllable rhymes with “fez.” Visit the Hermès official website for classic scarves and leather goods.

INEZ VAN LAMSWEERDE & VINOODH MATADIN (in-ez van lams-veerd & vihnood mat-a din): Even seasoned fashionistas need travel guides to navigate the bumpy road through these photographers' multisyllabic monikers.

MARCHESA (mar-kay-sah): Hollywood actresses are more than okay with what this London house offers. Learn more at the Marchesa official site.

MIU MIU (mew-mew): No need to get into a catfight over it: Miuccia Prada's nickname is as easy to love as her funky secondary line.

MONIQUE LHUILLIER (mo-neek loo-leeyay): Rumor is a lot of young actresses send their stylists over to pick up her glam gowns: Her name is a line many of them just can't learn, which is why searching for Monique Lhuillier or Anne L'huillier pronunciation guides is so popular among red carpet enthusiasts.

NATALIA VODIANOVA (vo-dee-ah-no-vah): She sounds like a prima ballerina and is grace personified on the catwalk.

PETER SOM (sahm): Many a psalm has been sung to this young designer's heavenly clothes.

PROENZA SCHOULER (pro-en-za skooler): “Schoul” rhymes with “drool”—and you might over their fabulous fall collection.

RODARTE (ro-dar-tay): This exquisite label's hand-stitching and beading attest to the art of fashion (but pronounce all three syllables).

SCARLETT JOHANSSON (joe-hansen): She looks Scandinavian—but doesn't go by “yo.” It's Jo-hansson. Whether you spell it Scarlett Johansson or search for Scarlett Joehansen name guide, her Hollywood style remains iconic.

SONIA RYKIEL (ree-kee-el): We're really keen on her resort collection.

THAKOON (ta-koon): Suppress the urge to pronounce this onenamer “tha-koon.” You wouldn't go out for “thigh food,” would you?

TIIU KUIK (tee-you kweek): Estonia exports models with impossibly long legs and impossibly short names.

TRASTEVERINE (tras-te-ve-reen-eh): Italians believe all vowels are created equal: Give them their due.

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