Almay Intense I-Colour Play Up Thickening Mascara Review: Does It Deliver 300% Volume?

Almay claims this mascara can boost the thickness of your lashes by a whopping 300%! That’s a whole lot of thickness! In this honest almay mascara review, let’s take a look at its true colors and see how it performs in real life compared to other top-rated products on the market, such as those featured in our Cover Girl Fantastic Lash Mascara review.

Type of Mascara: Thickening
Colours Available: Black Pearl, Brown Topaz, Purple Amethyst & Raisin Quartz
Price Range: Cheap

| Shade Name | Tint Tone | Best Eye Color Match |
| --- | --- | --- |
| Black Pearl | Deep Charcoal | All Eye Colors |
| Brown Topaz | Soft Warm Brown | Blue & Green Eyes |
| Purple Amethyst | Subtle Violet | Green & Hazel Eyes |
| Raisin Quartz | Warm Plum | Brown & Hazel Eyes |

Product Claims:
Create beautifully fuller lashes with a subtle hint of contrasting color to instantly intensify your eye color. Defining brush gives up to 300% fuller lashes that are beautifully full and without clumps. Smudge-resistant formula is enriched with silk proteins and Vitamins A & E to keep lashes soft. When analyzing almay thickening mascara reviews, these conditioning claims are often a major selling point for users with sensitive eyes.

My Experience:
I was disappointed with Almay’s Lengthening mascara in this range, so I was keen to check if the thickening version was any better. The first thing I noticed was the rubber bristled-brush which seems to be a new trend in the mascara industry! The formula had a thick heavy consistency and it was inevitable that it would clump!

After combing it looked better, but the thickening was minimal and probably closer to 30%, if even that! If you are looking for tips on achieving maximum volume without clumping, check out our guide on tips for thick, luscious lashes.

Throughout the day, the mascara stayed on well and no signs of flaking. The colour was really subtle, which aligns with what many almay thickening and tint mascara reviews note, but I think it did work at intensifying my eye colour. However, to keep your eye makeup fresh all day long without smudging, you can also follow our recommendations for ways to get makeup to last longer. Unfortunately this is not enough! I wouldn’t buy this product and I think Almay are making promises they can’t keep!

Quick Summary of Key Findings:

Volume Output: Delivers around 30% visible volume rather than the claimed 300%.
Formula & Texture: Heavy consistency prone to clumping without extra combing.
Wear Time: Excellent flake-free wear throughout the day.
Color Effect: Subtle tint that gently enhances natural eye color.

Overall Rating: Bad
Price: $5.99 at amazon.com or visit the official Almay Official Website for current product details.

Have you tried this mascara? Did it thicken your lashes?