Fashion Week is a great time to pick up on the latest street style trends and also a good time for designers to do a bit of shameless self promotion. This week, however, fashion editors have been doing their bit to save the environment by promoting reusable shoppers. Similar to the Anya Hindmarch, I'm not a plastic bag, these totes read 'Plastic ain't my bag'. The bag, launched by 'We are What We Do' is part of a whole campaign to encourage people to be more eco friendly. The explanation for their first campaign is, "We chose our Action 01: Decline Plastic Bags because, well, it seemed like an important time and a natural starting point." If you go to their websiteyou can order stickers to support the idea. The bags are not yet available but we'll be sure to let you know when they are.
[Via fashionista.com]