Live Hoops Game Gets 3-D Treatment in Dallas Theater

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COMMENT

High-definition pioneer Mark Cuban is using his NBA team and Landmark Theater chain to orchestrate a rare 3-D broadcast of a live event.

Tuesday night’s National Basketball Assn.

game between Cuban’s Dallas Mavericks and the Los Angeles Clippers will be presented live in 3-D via satellite to fans at a theater in Dallas.

It’s a “pilot exhibition,”

an event that serves to underscore the belief that live 3-D represents a new alternative content opportunity.

FSN Southwest is producing the event, which is being lensed in 2-D for traditional broadcast and concurrently in 3-D for the theatrical broadcast.

FSN will work with Burbank-based 3-D production innovator Pace, which supplied its Fusion 3-D camera system and mobile unit as well as the production crew.

The Pace technologies recently were used to lens the 3-D “Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour.”

The Fusion 3-D camera system was developed by filmmaker James Cameron and cinematographer Vince Pace.

“I think 3-D will play a huge role in out-of-home entertainment for the next few years,”

said Cuban, founder of HDNet.

“It will be a unique experience for watching sports, concerts and special events that only theaters will be able to offer.”2

The Pace Fusion systems that will be used are based on Sony’s F 950 digital cinematography cameras.

Sony also is providing the 3-D projection for Tuesday night’s broadcast.

The game will be viewed by an expected full house on a 40-foot screen at the Magnolia Theater in Dallas using two Sony SXRD 4K 10,000 lumens digital cinema projectors.

Pace and the NBA began testing 3-D theatrical broadcasting about a year ago when they presented invitation-only live 3-D HD viewing parties of the NBA All-Star Game in Las Vegas.

In addition, the NBA’s Cavaliers and Pace offered a live screening in Cleveland’s home arena of the NBA Finals from San Antonio in 3-D HD.

The March 25 broadcast will be the first NBA game to go to a theater.

Some believe opportunities down the road might include 3-D broadcasting to the home as well as to theaters.

“It really helps that Samsung and others are building 3-D support into their HDTVs,”

Cuban said.

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