Filed under: Sporty wear, Designers
As much as it pains me to have to say it, this isn't actually the new ad campaign for Marc Jacobs' Summer 2008 athletic wear collection. Instead, it's just a really cleverly-crafted spoof. I do think Marc Jacobs should take notes, however. Watching how cool John McEnroe and Bjorn Borg look in a fancy hotel suite totally makes me want to buy a tracksuit and headband.
Of course, I'm all about looking like a tennis player or golfer on a daily basis. Maybe not in the Will Farrell sort of way that these guys are pulling it off, but plimsolls or other country club attire is always a good way to ground an outfit in some kind of conservative waspy tradition. Plus, it's alway good to appear to wield more influence than you actually do.
After a lot of surfing, Fashionista found out where these ads came from. It's some creative firm in NYC -- no surprises there. This might have been the coolest viral ad campaign since those Tea Partay videos, except I don't remember wanting to actually try alcoholic iced tea after that. As it stands, it's a heck of a viral portfolio piece.
Gallery: Marc Jacobs: Spot the Fake
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