History was made yesterday as Fashion bible Vogue launched for the first time in India.
Vogue India's first cover features the most adored faces in India and internationally - Bollywood stars Bipasha Basu, Priyanka Chopra and Preity Zinta, local supermodels MoniKangana Dutta and Laxmi Menon, and Australian supermodel Gemma Ward.
I must say I am very surprised the poster girl for India, Aishwarya Rai, is not on the cover. But then a superstar such as her would need a cover all on her own.
I was very happy to learn that Vogue India will be completely created for the Indian woman and will not be a watered down version of a Vogue US or a Vogue UK. I think it is very important to speak to those stylish Indian women about which Jimmy Choo's will match their sari's or other Indian attires and other such subjects that they can relate to.
Bollywood starlets Preity and Bipasha said, "Being shot for the first issue was an exhilarating experience for us. We had the best of the Indian and international fashion industry working with us on the shoot."
This issue was styled by one of Vogue's most respected fashion directors, Lucinda Chambers from British Vogue, the models wear clothes by Roberto Cavalli, Valentino, Giorgio Armani, Chanel, Christian Dior and Gucci for the shoot.
The magazine's debut issue, will costs 100 rupees or £1.24.
Via Vogue thinks big for Indian ... & Via indiafm.com
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