Going green might be old news in the fashion world, but it’s having an effect on high-end designers and British high street brands as we speak. More than a year after making headlines in the tabloids and broadsheets, Eco-Fashion is still a very hot topic.
Only recently, weekly glossy, Grazia, and monthly fashionista favourite, Elle, have dedicated full spreads to becoming Eco-Warriors, saving the earth one ethically (but fashionably) clad foot at a time. The question is, can you be ethical, yet fashionable at the same time?
The answer to this question is a definite yes! You only have to look to the runways of this season to see that it’s not only designers like Stella McCartney and Noirwho have a conscience, even affordable brands like Topshop, Marks and Spencers, and H&M are going organic (and have been for some time).
It’s not only clothing that’s making headlines, Eco-fashion has now extended to bags, shoes, beauty and jewellery too, thanks to celeb inspirers like Bono’s wife, Ali Hewson and her cult brand, Edun.
And if you’re feeling particularly brave and ethically fashion forward, why not give Sainsbury’s new Eco range a try? With a launch later this year of clothing made purely from recycled plastic designed to feel like viscose and polyester you really will be doing your bit for Mother Earth!