Goodbye brat girl summer, hello demure girl autumn. Anyone who’s been on social media the last few weeks has almost certainly heard the phrase “very demure, very mindful.” Soft launching a boyfriend? Very demure, very classy. Green cut crease eye makeup? Not demure.
It all started with a video posted by Jools Lebron, the TikTok influencer who inspired the demure movement of girls nationwide.
“You see how I do my makeup for work? Very demure, very mindful,” says Jools. “I don’t come to work with a green-cut crease. I don’t look like a clown when I go to work. I don’t do too much. I’m very mindful while I’m at work.”
Social media has exploded with videos of what’s demure and what isn’t. Demure is all about being respectful, mindful, and classy, which lends itself more to certain beauty trends than to others. To help with that, here’s a list of which beauty trends are demure (and which are so not):
1. Natural foundation: demure
There’s a time and a place for going bold with makeup, but the workplace calls for minimalism. A good base with a touch of foundation in one’s natural color is very demure.
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2. Too much skin in the workplace: not demure
They say “If you got it, flaunt it,” but there’s something demure about knowing when to hold back. As Jools says, sometimes a peek of skin is all one needs.
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3. Pink lips: demure
Black lipstick is very 90s, but right now soft, pink lips are where it’s at. The most demure choice is to find a shade that best suits one’s skin tone and let it enhance the natural color of the lips.
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4. Over-the-top eyeshadow palettes: not demure
Neutral matte eyeshadows are the go-to choice for demure ladies. Rather than going for bold and ostentatious colors, a neutral palette will accentuate the eyes without appearing garish.
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"Enhancing your beauty doesn't always mean going for the glossy look. More ladies now see the allure of a shine-free finish. With the right tools and techniques, you can also achieve a flawless, subtle glow. Learn how to master this trend by following these incredible matte makeup tutorials. Enhance your natural complexion without the unnecessary flash."
5. A touch of blush: demure
A dash of blush on the cheekbone is the perfect thing to put the final touches on one’s makeup. It’s mindful enough to bring attention to the cheeks without being visually overwhelming.
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6. Overdoing the perfume: not demure
Two sprays max, please. Too much perfume can make everyone uncomfortable, especially when working in an enclosed space. Keep it mindful, girlies.
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7. French tips: demure
When looking for demure nails, simple is usually better. Nothing says demure more than a classic French tip.
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Skincare is the most important beauty tip, which is why sun damage is the last thing a demure girl needs. Apply sunscreen daily to protect the skin and keep things looking baby-smooth for as long as possible.
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9. Soft, delicate feet: very demure
Speaking of baby-smooth, soft heels are the ultimate demure beauty trend. The more one wears open-toed shoes, the easier it is to suffer from dry, cracked heels, but there’s plenty one can do to keep them moisturized. Kerasal has an Intensive Foot Repair Ointment that soothes dry, rough skin and rejuvenates the skin. A regular application will keep the feet delicate, cutesy, and very, very demure.
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It’s easy to get caught up in the latest beauty trends, but the truly demure thing is to be oneself. As far as being demure goes, it’s an excellent lesson in accepting one’s natural beauty and defying the need to show off or seek validation. Just remember–demure girls are proud of who they are and don’t need anyone’s approval except the person in the mirror.
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