Universal Motown Records Group Pushes Mobile Marketing Initiative
Universal Motown Records Group (UMRG) has now tapped Palo Alto-based Mozes to power a number of mobile marketing initiatives. The push involves about sixty Universal Motown artists, including Akon, Blue October, Hinder, Godsmack and Mya. The roster will use messaging concepts from Mozes technology to deliver contests, offer freebies like artist wallpapers, and keep fans up-to-date on shows and album releases. Speaking on the new capabilities, Universal Republic recording artist Baby Boy Da Prince pointed to a “fun and interactive way to communicate in real-time” with fans, something that is increasingly important in a densely crowded media landscape. “I can send them anything from information on music releases, backstage pass opportunities and interactive exchange of texts and photos,” Baby Boy continued.
Baby Boy da Prince is currently shooting the video for his second single, “Naw Meen” featuring Mannie Fresh, in his hometown of New Orleans. The video will feature a cameo from Mannie Fresh. Also appearing in the video will be the winner of the Clear Channel “Be In Baby Boy’s Next Video” contest, which received over 18,000 entries.
Baby Boy da Prince
Across The Water - IN STORES NOW - PURCHASE HERE
Universal Republic
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Naw Meen (audio)
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The Way I Live - (Original Version)
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The Way I Live ft Lil Boosie (video)
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The Way I Live - Saints Remix
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(story and media courtesy of ThinkTank Marketing)
