What Makes Primark so Brilliant? the Pros and Cons of Bargain Shopping

Gemma Cartwright writes...My first experience of Primark was in about 1995 on a family trip to Newport, Gwent. I was looking for a pair of black sandals for a school disco and my mom remembered a cheap shop that she used to frequent when she lived in Wales in the late 70s. Ten minutes and £12 later and I was the proud owner of a pair of strappy suede shoes and a new 'secret' shopping destination. The daughter of a true bargain hunter, I loved Primark instantly. But it wasn't until I moved to London and discovered the massive Primark in Hammersmith in 2001 that I really became obsessed...