There’s just something about the arrival of winter that makes me crave a wardrobe refresh—and this year, the new Zara ZW Collection is rewriting all my rules about what “tailored” should look like. Picture this: crisp, inky fabrics, sharp silhouettes, a parade of gold buttons, and an attitude that says you can command any room—even if you’re just dashing to grab coffee. The ZW Collection is Zara’s most elevated line yet, and it’s designed for women who aren’t afraid to bend tradition into something strikingly modern.
I’ve always loved the drama of a good coat (who hasn’t, right?), but this collection is more than just outerwear—it’s a whole mood. The campaign, shot by Craig McDean (@craigmcdeanstudio) and styled by Marie Amelie Sauve (@marieameliesauve), is a masterclass in how to make winter fashion feel powerful and fresh. With models like @bibi_breslin, Ruiyi Zhang, and @rebeccalongendyke front and center, each look is a lesson in effortless cool. If dark, tailored elegance is your vibe for the colder months, trust me, you’ll want to keep reading...
Commanding Coats: The Statement Piece of the Season
If you’re the kind of person who lives in a coat from October to March, you’ll totally get the obsession with Zara’s double-breasted long coat. The exaggerated collar is pure drama, while the gold crest buttons add a dash of military chic. What I love most is how it manages to balance both authority and softness—it’s structured but not stiff, cozy but never bulky. At $269, this piece is an investment, but honestly? It looks—and feels—like something you’d find on a Paris runway.
Pair it with wide-leg trousers for a full-on statement, or toss it over jeans for instant polish. Either way, you’ll look like you own the city streets. The tailoring is impeccable, and the dark navy color feels like a breath of fresh air from the usual black.
Effortlessly Cool Layers: Leather, Stripes, and Unexpected Textures
Winter dressing gets a bad rap for being boring, but the ZW Collection flips that idea on its head. Take this look: a buttery faux leather jacket layered over a classic striped shirt and topped with a rich burgundy beanie. It’s equal parts rebellious and refined—a combination that’s so hard to find at this price point. Zara nails the balance, making it easy to experiment with different textures and layers without feeling like you’re wearing a costume.
This outfit is proof that winter style doesn’t have to be all about hiding under giant knits. Instead, it’s about mixing structure with softness, and letting each piece tell its own story. The striped button-up ($49.90) peeking out from under that glossy jacket ($119) feels like a subtle nod to classic tailoring, but the overall vibe is totally modern.
The Unexpected Suit: Asymmetry and Attitude
Okay, can we talk about how Zara is reinventing the suit? The pinstripe set in the ZW Collection is unlike anything I’ve ever seen. The blazer’s sharp, asymmetric hemline gives it an edge, while the loose, slouchy trousers are basically the definition of comfort-meets-cool. It’s the kind of outfit you could wear to work, then straight out to dinner—no awkward wardrobe change needed.
For $199, this suit makes a case for tailoring with a twist. The crisp white shirt underneath ($45) keeps things grounded, but the overall look? Totally unexpected. It’s perfect for anyone bored with standard-issue blazers and ready to try something that feels genuinely fresh.
Relaxed Denim Meets Luxe Outerwear
One of my favorite things about winter is the excuse to mix relaxed pieces with more formal ones. Zara’s ZW Collection does this beautifully, pairing ultra-wide-leg jeans ($69.90) with a structured wool-blend coat ($229) and a plaid scarf-tied blouse. The result is laid-back but totally elevated—a look that feels put-together without even trying.
I especially love the way the dark denim grounds the outfit, making it wearable for everyday, while the statement coat brings just enough drama. This is the kind of look you could live in all season long, whether you’re running errands or meeting friends for brunch. The soft, muted color palette keeps everything cohesive and easy to mix and match.
Styling Inspiration from Zara’s Icons
The campaign’s creative team—photographer Craig McDean and stylist Marie Amelie Sauve—bring a high-fashion edge to every shot. There’s a sense of quiet confidence in the way @bibi_breslin, Ruiyi Zhang, and @rebeccalongendyke wear these pieces. Each look is tailored, but never fussy; dramatic, but always wearable. It’s the perfect lesson in how to embrace dark winter style without losing your individuality.
My favorite tip? Let your outerwear do the talking. With pieces this bold, you can keep the rest of your outfit simple—think classic shirts, easy trousers, and minimal accessories. The key is in the details: gold buttons, sharp collars, and unexpected textures.
Why Dark Tailoring Has Major Main Character Energy This Winter
There’s no denying it—dark, tailored pieces just have a certain energy. They’re strong, striking, and instantly make you feel like you’ve got your life together (even if you hit snooze five times this morning). The ZW Collection is all about giving you options to play with that energy—whether you want to go full-on dramatic, or just add a tailored coat to your everyday jeans-and-sweater look.
And while these pieces are designed to make a statement, they’re also super wearable. The fabrics are luxe but not precious, and the fits are roomy enough to layer under (hello, thermal turtlenecks). It’s everything I want from winter fashion: comfort, confidence, and just the right amount of edge.
So, which look speaks to you most? Are you a coat obsessive, a leather jacket rebel, or a fan of unexpected suiting? Drop your favorite in the comments—I can’t wait to hear how you’d style these pieces!
By the way, if you want to see even more behind-the-scenes from the campaign, check out Zara’s Instagram. Their ZW Collection is giving me all the winter inspiration I need right now.
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