1. The Red Lip Renaissance

The red lip has always been fashion’s punctuation mark – sharp, decisive, and impossible to ignore. This season, it’s making a particularly strong return thanks to the cultural swing back to “quiet luxury with a wink.” The clothes may whisper, but the lips? They roar.

Designers sent models down the Fall 2025 runways with bare faces offset by bold, graphic reds – a reminder that you don’t need contouring wizardry or a smoky eye when your lips are dressed to kill. A single swipe of scarlet says: I’ve got this. And in a post-minimalist beauty world, that kind of simplicity feels radical.

But not all reds are created equal. Undertones matter, comfort matters, and staying power matters (because no one wants to reapply mid–Negroni Sbagliato). Which is exactly why ILIA’s Lip Sketch Hydrating Crayon is destined to be this season’s MVP.

2. Meet the Players: ILIA’s Three Reds for Fall

💋Classic Red – Case Study

Like the little black dress or a perfectly tailored blazer, Case Study is the red you can always, always count on. Neither too warm nor too cool, it walks the fine line of universality, adapting to every skin tone like it was tailor-made.

The finish? A sophisticated soft matte that feels modern without veering into chalky territory. The texture? Creamy enough to glide on in the back of an Uber, yet precise enough to fake the appearance of a lip liner’s steady hand. And the vibe? Pure Old Hollywood with a 2025 upgrade – think Grace Kelly if she were posting OOTDs from Milan Fashion Week.

Wear it with: a crisp white shirt, your sharpest blazer, and an espresso in hand. Congratulations, you are now the CEO of Fall.

Shop ILIA’s Classic Red – Case Study →

💋Poppy Red – Piazza

If Case Study is the boardroom, Piazza is the rooftop bar at sunset. This poppy-toned red brims with energy, instantly warming up the face and radiating playful sophistication. It’s the shade that says, “Yes, I’m wearing red lipstick to brunch, and yes, I did order the Aperol spritz before noon.”

There’s something about a poppy red that feels eternally optimistic – it’s sunshine bottled into a crayon. For fall, it pairs beautifully with cozy knits and jewel-toned coats, brightening up the season’s moody palettes.

And because the Lip Sketch Hydrating Crayon is formulated with skin-barrier–strengthening ingredients, you don’t have to sacrifice comfort for color. It hydrates and plumps while you sip your latte and laugh too loudly with friends.

Wear it with: a chunky knit scarf, gold hoops, and the confidence of someone who’s always in on the joke.

Shop ILIA’s Poppy Red – Piazza →

💋Cool Cherry Red – Blue Note

Finally, for those who like their reds with an edge, there’s Blue Note. A cool cherry red that delivers instant drama, this shade leans into its blue undertones to make teeth gleam and eyes pop. It’s moody without being brooding, bold without being brash – the perfect partner for fall’s velvet dresses, leather jackets, and candlelit dinners.

Where warmer reds flirt, Blue Note seduces. It’s the kind of lip you wear when you want to be remembered, the shade that lingers in someone’s mind long after the conversation is over. And because the formula is weightless and long-wearing, it stays sharp from first toast to final nightcap.

Wear it with: a little black slip dress, a spritz of your most intoxicating perfume, and the knowledge that you’re about to break at least two hearts tonight.

Shop ILIA’s Cool Cherry Red – Blue Note →

3. The Formula That Changes the Game

Of course, a gorgeous shade means nothing if the formula disappoints – and this is where ILIA excels. Their Lip Sketch Hydrating Crayon combines the easy glide of a lipstick with the precision of a liner, delivering a plush, soft-matte finish that doesn’t demand constant babysitting.

But here’s the real secret weapon: skincare ingredients. This crayon isn’t just about color – it hydrates, plumps, smooths, and strengthens your skin barrier with every application. Translation: no more dry, flaky lips halfway through your evening. Instead, you get lips that feel as good as they look, which is the ultimate luxury.

4. How to Wear Red Lips This Fall

If you’re new to red lipstick, fall is the perfect time to dive in – the season’s layered textures and rich tones practically beg for a bold lip. Here are three easy ways to style it:

💄 The Minimalist’s Approach: Keep your base fresh, brush up your brows, add mascara, and let the lip do all the talking.

💄 The Glam Edit: Pair with a sharp winged liner for a classic Parisian look that feels eternally chic.

💄 The Cozy Contrast: Throw on your comfiest oversized sweater and let the red lip elevate the entire ensemble. Lazy day? No one will know.

5. Red Is Always Right

In a world where trends flicker and fade (goodbye, glazed-doughnut nails), the red lip remains eternal. And this fall, ILIA’s trio of hydrating crayons proves that finding your perfect red is no longer an intimidating treasure hunt. Whether you’re a Case Study purist, a Piazza optimist, or a Blue Note seductress, the message is clear: red is not just a color, it’s a state of mind.  So go ahead – draw it on, own the room, and remind everyone that Fall 2025 belongs to the bold.