Kicking off its year-long “10-Year On The Go” campaign across the United States, Modelones launched the first stop of the celebration with a vibrant one-day pop-up in West Hollywood. Designed to celebrate a decade of fearless color and creativity, the campaign brings the brand’s global community together city by city, celebrating the power of self-expression through nail beauty. Held at the aesthetically lush Bloom Boom venue on La Cienega Blvd, the celebration honored a decade of bold innovation, community, and color.
From 10:30 a.m. to 4:00 p.m., beauty lovers, creators, influencers, nail specialists and loyal customers gathered to toast to a brand that has become synonymous with self-expression and quality. The event, officially themed"Modelones 10-Year On The Go", was a tribute to the brand’s mission over the past decade: to empower individuals to define beauty on their own terms.
The Spirit of the Queen Bee: Glam Origins Reimagined
More than a celebration, the LA pop-up embodied the essence of “Glam Origins,” a celebration to the Queen Bee spirit-symbolizing bold leadership, feminine strength, and the fearless pursuit of beauty. The Queen Bee isn’t just a motif; she represents every woman who dares to lead, innovate, and create with courage.
Modelones paid homage to these modern muses through curated nail looks, sticker designs, and interactive stations that captured the energy of trendsetters everywhere. “Girls’ Power” came alive-celebrating women who confidently explore style, push creative limits, and inspire others to do the same.
Guests were greeted with complimentary refreshments and welcome kits featuring limited-edition Modelones products, including mini gel polish trios and exclusive anniversary nail decals. Attendees also had the opportunity to book free manicures from on-site nail artists, who demonstrated the brand's best-selling lines and newest collections.
Modelones’ Global Pro Team Elevates the Experience
To complete the immersive experience, Modelones’ Global Pro Nail Artists were on-site to offer expert tips, hands-on demos, and personalized recommendations. With their deep industry knowledge and creative flair, they empowered guests to discover new techniques and elevate their at-home routines-bringing a touch of salon-level mastery to every manicure moment.
Visitors also engaged in a live Q&A session with Modelones’ brand Ambassador and guest nail artists, who shared insights into the brand’s design philosophy, product innovation, and the creative process behind their viral collections
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