“There are perfumes you choose – and there are perfumes that choose you”.Liberty’s new fragrance collection, LBTY., belongs firmly in the latter category. It is not merely a set of bottles arranged neatly on a shelf – it is a gallery of olfactory art, each one tethered to the heritage, imagination, and craftsmanship that have defined Liberty since the 1880s.
For nearly 150 years, Liberty has shaped the way the world sees art and design. From the famous Tudor-style flagship on Great Marlborough Street to the iconic fabrics that have become synonymous with creativity and individuality, Liberty has never been afraid to push forward while celebrating its past.With LBTY., the brand now brings that restless spirit into the realm of perfumery, and the result is nothing short of extraordinary.
Each fragrance in the collection begins with a print – a Liberty design chosen for its expressive power – and transforms into a perfume composed by some of the most revered perfumers working today. These scents are as much about storytelling as they are about aroma, and together, they form a wardrobe of moods: luminous, daring, tranquil, mysterious.
LBTY. launched in the US this summer and is available at Neiman Marcus, Blue Mercury, and LibertyLondon.com, the new fragrance line is designed for a new generation of fragrance lovers – those who see perfume not just as an accessory but as an extension of identity, art, and expression.
So, which of these nine scents will choose you?
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1. Tana Meadow Eau de Parfum – Floral Musk
Like the threads of summer woven from sunlight and wildflowers, Tana Meadow is a tender ode to carefree days that never seem to end. Inspired by Liberty’s beloved Tana Lawn Cotton, it unfolds like a meadow in motion – sparkling citrus, green cypress, and juicy pear mingling with soft coconut, rose, and white orchid.
As it dries down, the fragrance reveals its true depth: vanilla, orris, praline, and musk glowing like late afternoon light against the skin. It is at once floral, musky, and gourmand – a scent for those who love a perfume that moves seamlessly from morning freshness to evening sensuality.
The grandeur of Liberty’s flagship store has been captured in scent with Tudor, an ornamental composition that feels as richly textured as a Merchant print tapestry. Perfumer Pierre Negrin weaves together grated ginger, nutmeg, and juniper for a vivid, spiced opening, before leading you deep into cypress, chamomile, and myrtle.
The dry-down is stately and grounding – sandalwood, iris, and amber echoing the architectural details of the Liberty building itself. This is a fragrance with presence: bohemian, woody, and quietly commanding. If you’ve ever wanted a perfume that feels like history and modernity entwined, Tudor is the one.
3. Adelphi Sun Eau de Parfum – Green Citrus Floral
Perfumer Hamid Merati-Kashani has captured the lushness of a sunlit glasshouse in Adelphi Sun, inspired by Liberty’s Adelphi Voyage print. This fragrance is an exhilarating rush of green: fern, grapefruit, and cardamom shimmer at the top, brightened with linden, narcissus, and jasmine.
There is an ease to Adelphi Sun that makes it immediately wearable – fresh yet elegant, bright yet sophisticated. A drizzle of honeyed floral nectar and a base of sandalwood and ambrox lend a timeless finish. It is the scent equivalent of stepping into a botanical garden at the height of summer, when everything is in bloom.
4. Liberty Maze Eau de Parfum – Citrus Floral Woody
If Adelphi Sun is a greenhouse at high noon, Liberty Maze is a garden in early spring. Perfumer Gabriela Chelariu took inspiration from Liberty’s Orchard print, resulting in a crisp and tranquil scent shaped by bergamot, neroli, and the unexpected twist of Earl Grey tea.
As it develops, primrose, honeysuckle, and jasmine bloom like wildflowers spilling out of an English country garden, while the grounding presence of silver birch, hawthorn, and Dreamwood® adds depth and texture. It is crisp, luminous, and gently poetic – a citrus floral with a decidedly English accent.
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5. Wild Rosinda Eau de Parfum – Spicy Rose Floral
The Decadent Blooms print inspires Wild Rosinda, a rose fragrance that proves once and for all that florals need not be demure. Perfumer Honorine Blanc builds her composition around a sumptuous Bulgarian rose, setting it against saffron, patchouli, and guaiac wood for a fiery, smouldering twist.
Black pepper, ivy, and wild currant give the opening a lively bite, while the floral heart unfurls with unapologetic richness. This is a statement rose: mysterious, seductive, and impossible to ignore. It is a rose dressed in velvet and lit by candlelight – and it will choose only the boldest among us.
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6. Zephirine Eau de Parfum – Amber Woody Floral
Liberty’s Eden’s Awakening print becomes a fantasia of flora, fauna, and figs in Zephirine, composed by Frank Voelkl. The scent opens with fig leaves, cypress, and a prickle of clove – earthy and green, yet immediately intriguing.
At its heart lies rose centifolia wrapped in patchouli and benzoin, while the base settles into suede, vetiver, and cedarwood. The result is spiritual and grounding – an amber woody floral with a quiet magnetism, made for those who want a fragrance that feels both lush and contemplative.
The grandeur of Liberty’s Hera print, with its regal feathers, is embodied in Hera Reigns, a perfume that exudes majesty. Perfumer Honorine Blanc pairs the brilliance of jasmine sambac and gardenia with the nobility of oud, cypriol, and incense.
The opening sparkle of pink pepper is soon enveloped by white florals that reign supreme, before the dry-down reveals the solemnity of woods and oud. It is bright, intoxicating, and noble – a fragrance that feels like a crown placed gently on the head.
For those who crave depth and intrigue, Ianthe Oud delivers. Inspired by Liberty’s entwining Ianthe print, this perfume is built on oud, patchouli, and leather accords, softened with violet, mimosa, and cedarwood.
The opening of mimosa and bergamot is deceptively gentle, but soon gives way to a smoky, resinous heart of myrrh and violet. The base – rich with agarwood, guaiac wood, and patchouli – lingers like twilight settling over an English garden. It is a fragrance that demands attention, rewarding those who lean into its complexity.
Finally, there is Vine Thief, perhaps the most playful of the collection. Liberty’s Vine Thief print sets the stage for a gourmand interpretation of orris, brightened by strawberry liqueur and deepened with leather, musk, and vanilla.
Labdanum and Clearwood lend a smoky, resinous counterpoint, while a creamy note of condensed milk brings unexpected warmth. Vine Thief is lush, cheeky, and undeniably addictive – the kind of fragrance that pulls you in with a wink and keeps you coming back for more.
Taken together, Liberty’s LBTY. Collection is less a line of perfumes than an anthology of moods. Each one is deeply rooted in Liberty’s heritage of art, design, and storytelling, yet each speaks fluently to today’s fragrance lovers who crave individuality and artistry in equal measure.
Whether you are seduced by the golden warmth of Tana Meadow, drawn to the statement rose of Wild Rosinda, or entranced by the regal gravitas of Hera Reigns, there is a perfume here that will feel like it was written just for you.
Perfume, after all, is more than what lingers on the skin – it is a mirror of who we are, or perhaps who we wish to become. With LBTY., Liberty has created not just a fragrance collection, but a new chapter in its own storied legacy – one that will be remembered for decades to come.
Explore the full collection now at Neiman Marcus, Blue Mercury, and LibertyLondon.com.
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