Every once in a while, the beauty industry experiences a product launch that doesn’t merely hit shelves - it rewrites the script. ILIA’s Lip Sketch Hydrating Crayon was one such phenomenon. When it debuted, it immediately positioned itself as the rare hybrid that could do both - equal parts creamy lipstick and precision liner, a seamless blend of artistry and wearability. Beauty editors (myself included) applauded. Consumers emptied shelves. Hollywood’s most photographed women slipped it into their Birkins.
Now, the cult-favorite is back with an encore - a shade extension that feels less like an expansion and more like a curated art exhibition. Available from September 1 at Sephora.com and September 2 at ILIABeauty.com, three new neutral-pink hues - Tableau, Untitled, and Deco - join the lineup, each one crafted with the careful deliberation of a brushstroke on canvas.
And let me tell you - these shades are exactly what our lips have been begging for.
1. Why the World Fell in Love With Lip Sketch
In an industry saturated with lip products—one wonders if the global lipstick archive could rival the Library of Congress in sheer volume - Lip Sketch Hydrating Crayon managed to distinguish itself from the start. Why? Because it solved a universal problem: choosing between the creamy comfort of a lipstick and the definition of a liner.
Most lip crayons force you to sacrifice one for the other - either too waxy and draggy, or too soft and smudgy. Lip Sketch, however, threads the needle: its precision tip outlines like a pro, while the formula delivers rich, weightless, soft-matte color that clings to lips with surprising stamina. We’re talking up to 12 hours of wear - immune to coffee cups, croissants, and even the occasional champagne flute.
It’s little wonder the product now boasts over 2,000 five-star reviews in North America alone - and reportedly sells a unit every single minute. That’s not just demand - it’s obsession. And when beauty advisors and retail clients started requesting new shades weekly - 2 to 3 times on average - the brand listened.
2. Meet the New Shades
So, what makes this expansion exciting? Three shades that sit firmly in the “wear-anywhere, wear-always” category - the kind of colors that slot seamlessly into your daily routine yet feel polished enough for a gala invite.
💄 Tableau – A warm rosewood that plays like your lips’ greatest hits album - familiar, flattering, and universally chic. Picture the glow of golden-hour lighting bottled in a bullet - it makes everyone look a little fresher, a little more alive.
💄 Untitled – A soft, neutral pink that toes the line between casual and polished - ideal for everything from Monday morning Zooms to Friday night martinis.
💄 Deco – A modern pink-beige that feels like a fresh coat of paint for your pout - understated, elegant, and timeless.
Each shade feels like an essential - and together, they broaden the Lip Sketch wardrobe into a full exhibition - think capsule collection, but for your lips.
3. Where Science Meets Style
Of course, ILIA is a brand built not only on performance but also on its skincare-first philosophy. Lip Sketch Hydrating Crayon is more than pigment on the surface—it’s clinically proven to improve the condition of lips over time.
Inside the crayon is a cocktail of high-performing actives:
🌱 Sea Succulent – A hydration booster that helps replenish the skin barrier.
💧Hyaluronic Acid – The ultimate plumper - attracting and binding moisture to give lips that fuller, juicier look.
☘️ Seaweed Extract – A natural sculptor - visibly improving definition and volume.
🌿 Rosehip Oil – A fatty-acid-rich conditioner that nourishes and softens.
In clinical trials, 100% of participants reported softer, more moisturized lips after 28 days of wear - while 98% said their lips looked fuller and more defined. Translation: this is makeup that moonlights as treatment - a crayon that behaves as though it’s spent a semester at a spa.
4. A Cult Following—from Hollywood to Home
As for Lip Sketch’s star power? Consider the guest list. Reese Witherspoon. Kate Hudson. Kacey Musgraves. Mandy Moore. Chrissy Teigen. Ayo Edebiri. When your product is being name-checked by red carpet regulars and touring musicians alike - you know you’ve landed in rarefied territory.
But what’s most interesting is how democratic the fandom feels. Lip Sketch isn’t one of those unattainable, limited-run products available only to insiders. At $26, it manages to straddle that elusive line between luxury and accessibility - you can find it on Sephora’s site as easily as in a celebrity’s clutch.
5. Lipstick as Modern Art
It’s worth pausing on the product’s name: Lip Sketch. There’s something delightfully clever about it. It frames the crayon not just as a cosmetic, but as a tool for artistry. Lipstick, after all, has always been about more than color - it’s a cultural statement, a marker of identity, even a silent protest at times.
The new shades - Tableau, Untitled, Deco - lean into this narrative, borrowing from the language of fine art and design. Each hue becomes a brushstroke in a larger self-portrait. With one shade - you’re minimalism incarnate. With another - you’re romantic, or defiant, or perfectly polished. It’s makeup as mood board, distilled into a slender crayon.
6. Instant Gratification—Long-Term Payoff
While the skincare benefits play the long game - the results are immediate. Apply once and lips appear smoother, fuller, more sculpted. Thanks to the soft-matte finish, the effect is polished but never flat. No chalky residue. No feathering into laugh lines (because laughter is fabulous - but lipstick migration is not). And no desperate rummaging for lip balm after hour three.
Instead, the product delivers that rarest of beauty experiences - color payoff you can feel smug about, and comfort that lasts as long as your day does.
7. A Shade for Every Season
So, which shade deserves a place in your bag? The answer is - inevitably - all three. Tableau is your daytime rosewood - equally at home on school runs or boardroom presentations. Untitled is your pink for every occasion - versatile enough to bridge brunch and cocktails. And Deco is the nude that makes everything else you’re wearing look sharper, sleeker, more intentional.
Consider it a curated trio - not unlike the perfect capsule wardrobe: three pieces, infinite combinations.
8. Where to Find It
ILIA Beauty’s Lip Sketch Hydrating Crayon retails for $26 and is available in Tableau, Untitled, and Deco at Sephora.com and at ILIABeauty.com.
It’s easy to be cynical about new launches in beauty - so many promises, so many near-identical pinks. But every now and then - a product actually earns its accolades. Lip Sketch is one of them.
With the expansion of Tableau, Untitled, and Deco - ILIA hasn’t just given us three new shades. They’ve given us more ways to define ourselves, to play, to polish, and to participate in the subtle art of self-expression.
Because at the end of the day - lipstick isn’t really about lips. It’s about the woman wearing it, and the story she chooses to tell. And with Lip Sketch - the narrative is always sharply drawn.
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