Fergie is going to design handbags, but for another company, Kipling, and only for two seasons.
President and CEO of VF Sportswear, Denise Seegal, was attracted to Fergie by her mass appeal and fashionista style on the red carpet. This will be the first celebrity-designed collection of many for Kipling, which actually seems like a nice little bag brand, though relatively unknown.
Stacy Ferguson (Fergie) said,
As with every project that I’m involved with, I plan to put all of my heart and creativity into this one, and I’m thrilled to work with such an amazing brand. I look forward to putting my personal touch on each and every design in my signature Kipling collections.
Fergie will not only be hands on with the designs, but she will do a lot to market the bags, including posing for ad campaigns and making personal appearances - all for the brand.
There will be two collections, one for Fall 2007 and the second for Spring 2008. Bags will hit stores (unsure which) September 1st 2007.
Now let’s hope Fergie can get past her devotion to motorcycle bags, as pictured above (a Balenciaga).