Did You Know? Definition of an It Bag

November 19, 2007

Did you Know? Definition of an “It Bag”
Designer handbag fact of the day… ever wonder what the definition of an “It Bag” is? Wiki says the common term was coined in the 1990s with the explosive growth of the handbag market in fashion. Designers vied to produce one bag that would sell hundreds of thousands of units by becoming the bag “of the moment” - a single handbag style that would spread like wildfire in popularity through the intertwined worlds of fashion and celebrity, aided by clever or just plain lucky marketing.

A small handful of designer handbags and purses that have been ranked “It Bag”:
The Hermes Birkin Bag
The Hermes Kelly Purse
The Balenciaga City Bag
The Botkier Bianca Satchel
The Chloe Edith Handbag
The Chloe Paddington Bag
The Fendi B Bag
The Fendi Spy Bag
The Louis Vuitton Speedy Bag
The Marc Jacobs Stam Bag
The Rebecca Minkoff Morning After Bag
The YSL Muse Purse
The YSL Downtown Tote

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Frequently Asked Questions

What's an 'It Bag' anyway?

Oh, 'It Bags' are those super trendy handbags that everyone just can't stop talking about. They're like the rockstars of the accessorizing world!

Wait, are 'It Bags' only for celebrities?

Not at all! While celebs often rock them first, 'It Bags' can be for anyone who loves a good statement piece. It's all about flaunting that style with confidence!

Do 'It Bags' cost a fortune?

Well, they are usually on the pricey side since they’re often from designer brands. But hey, they're a fashionable investment, right? Some people even consider them collector's items.

How do you know if a bag is an 'It Bag'?

You’ll know! It's usually trending on social media, featured in fashion mags, or it might be the bag you see all your fave influencers carrying. Basically, it’s got that special buzz.

Can a regular bag become an 'It Bag'?

Absolutely! Sometimes a bag just catches the public’s eye by surprise and poof, it becomes the next big thing. It’s really about how much love it gets from the fashion community.