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Call it the ultimate mixtape event of 2007, as STRENGTH IN NUMBERS showcases the label’s family of artists on 12 brand new previously unreleased tracks, set to arrive in stores on August 28th.
In addition to multi-platinum DTP core artists Ludacris, who is CEO of the company (distributed worldwide by Island Def Jam Music Group), and Bobby Valentino, the new compilation stars (in alphabetical order): Block Xchange, Brolic D, Chingy, I-20, Serius Jones, Steph Jones, Lil’ Fate, Playaz Circle, Shareefa, Shawn Jay, Shawnna, Small World, Smoke, and Willy Northpole.
With one exception, every track on STRENGTH IN NUMBERS is a collaboration of two or more DTP artists. In advance of the album’s street date, two tracks have been singled out for impact last week and this week at all radio Mix Show formats: “Duffle Bag Boy” by Playaz Circle featuring Lil’ Wayne; and the album’s opening track, “Celebrity Chick” by Ludacris, Chingy, Steph Jones, and Small World. Looking ahead, “Duffle Bag Boy” will impact at Urban radio on July 23rd; on the same date, “Celebrity Chick” will impact at the Rhythm format, and on August 27th, it will impact at Pop radio.
The video for “Celebrity Chick” was filmed earlier this week in Los Angeles, and is expected to premiere in mid-July, date to be announced shortly. Also, look for a special BET “Access Granted” feature on the making of the video on July 18th. The video for “Duffle Bag Boy” will be shot soon.
(Media courtesy of ThinkTank Marketing)