1. A Fragrance Woven From Sensation

From the very first impression, Blindfold whispers rather than declares. It opens with the golden glow of saffron and the softened bloom of gardenia milk, joined by a wisp of tobacco - an unexpected prelude that feels both familiar and abstract. This is no showy overture but a soft murmur, a suggestion of what’s to come.

As the fragrance unfolds, it slips into a more textured heart: suede, supple and warm, intertwines with earthy sandalwood, patchouli, and the woody clarity of Atlas cedar. This tactile middle - structured yet fluid - brings the scent closer to the skin, blurring the line between fragrance and flesh.

Finally, Blindfold settles into its most intimate register. Musk, tonka bean, and amber melt into a base that is carnal, powdery, and comforting - evoking the scent of bare skin against cotton sheets, the lingering echo of touch, the softness of shared silence. Animalic notes add a sensual complexity that never overpowers but rather hums gently beneath the surface.

Yifrach describes the experience as “a warm embrace… that intimate in-between - crisp sheets, bare skin, and the vulnerability of being seen without seeing.” The result is both evocative and elusive: a fragrance that wears like a second skin, amorphous and alive, ever-shifting in its intimacy.

2. Smell With Your Eyes Closed

The name - Blindfold - is no accident. It gestures toward the act of surrender, the suspension of sight in order to heighten every other sense. It is a perfume meant not to be dissected, but to be experienced. And in that experience, something profound occurs: a reconnection to instinct, to sensation, to the imagination that awakens when the eyes close.

Crafted by Vasnier - whose precision and emotional range have made him one of the most sought-after perfumers of his generation - Blindfold is a feat of restraint and sensuality. There is no bombast here, no performative flourish. What we find instead is something rarer: a quiet power, a scent that lingers like memory and deepens over time.

Its olfactory family - wood, powder, musk - serves not only as a technical guidepost but as a metaphor. This is a fragrance that builds its narrative not with loud declarations, but with layers of warmth, softness, and depth.

In the absence of visual cues, Blindfold awakens something deeply internal. It is not a scent you wear to be noticed. It is a scent you wear to return to yourself - or to lose yourself in another.

3. The Maison at 20: A New Language of Luxury

The launch of Blindfold arrives at a significant moment for L’OBJET. Now celebrating its 20th anniversary, the brand stands at a unique intersection of design, craftsmanship, and sensorial storytelling. What began in 2004 as a singular vision has evolved into a global Maison, one that continues to define and refine the boundaries of luxury.

Founded by Elad Yifrach - a former interior designer whose eye for detail and passion for craft shaped the DNA of the brand - L’OBJET was born out of a desire to create pieces that honor the artisan while resonating with the modern aesthete. From its earliest collections of tableware and decor to its expansion into home fragrance and apothecary, the Maison has always embraced a multidisciplinary approach - one that appeals to all five senses.

With Blindfold, L’OBJET’s venture into perfumery matures into something both elevated and emotionally resonant. The fragrance follows the 2024 launch of Kérylos, a scent inspired by the Mediterranean, and the brand’s inaugural fragrance collection in 2023. But where previous offerings gestured toward place, Blindfold explores something far more internal.

It also arrives during a period of exponential growth. With double-digit sales increases and a strong retail presence across the U.S., Europe, and the Middle East, L’OBJET’s foray into fine fragrance has proven not only artistically fulfilling but commercially successful.

4. Elad Yifrach - A Designer of Senses

At the heart of L’OBJET’s creative evolution is Yifrach himself - a founder who defies categorization. Neither simply a designer nor a perfumer, he is best understood as a conductor of senses. His vision for L’OBJET has always been rooted in emotion - the emotion of form, of material, of scent.

Born in Israel and later based in Beverly Hills, Yifrach began his career designing interiors for private clients, where he quickly identified a gap in the market: luxury objects that were not only beautiful but imbued with soul. In founding L’OBJET, he sought to fill that gap - not with trend-driven decor, but with pieces that carried stories, texture, and time.

His relationships with artisans - many of whom still work with the brand two decades later - reflect a reverence for tradition and a belief in the enduring value of the handmade. Whether porcelain dinnerware or a bottle of perfume, L’OBJET’s objects are vessels of emotion, curated and crafted with care.

With Blindfold, Yifrach’s artistic lens turns inward. The result is a fragrance that transcends style to arrive at something even more resonant - feeling. It is an offering from a creator unafraid of vulnerability, of beauty that whispers rather than shouts.

5. Blindfold - Available Now

Blindfold Eau de Parfum is available beginning May 8, 2025, exclusively at L-OBJET.com and in flagship boutiques worldwide, at $160 for 50 ml and $250 for 100 ml of this sensational “feeling” forward Eau de Parfum.

In a market saturated with narratives of escapism, Blindfold offers something far rarer: presence. It reminds us that the most powerful scents are not those that transport us, but those that return us to our bodies - “to the scent of skin, warmth and quiet intimacy”.