There is an undeniable magic to a French beauty essential—the kind of effortless elegance that transforms the mundane into something poetic. It’s the way a swipe of color can feel like a whisper of romance, how a single beauty gesture can evoke confidence, sensuality, and timeless sophistication. And no one captures this elusive je ne sais quoi quite like Violette Serrat, the Paris-born makeup artist, creative director, and beauty icon behind Violette_FR.
As the Creative Director of Makeup at Guerlain, Violette has long been at the forefront of beauty innovation, redefining the art of modern French glamour. Her eponymous brand, Violette_FR, is a deeply personal extension of her artistic vision—a manifesto of self-expression, creativity, and effortless beauty. Now, with the launch of the limited-edition Bisou Jelly Trio, she invites us into a new era of lip color, one that is at once playful, intuitive, and quintessentially Parisian.
Snapshot Survey
Thanks for sharing your thoughts!
Please subscribe for your personalized newsletter:
1. The Kiss That Lingers: A New Take on Lip Color
At its heart, Bisou Jelly is a love letter to lips—a balm-meets-lipstick hybrid that captures the fresh, just-kissed look with an ultra-hydrating, jelly-like texture. Infused with dual-layer technology, this luxurious formula pairs a pigmented core—which subtly stains the lips in a natural, blurred hue—with a transparent, Vitamin E-infused jelly layer that enhances shine and creates the illusion of fuller lips.
The result? A luscious, bouche mordue effect—the kind of subtle, sensual flush that looks as though you’ve just enjoyed a stolen kiss on the streets of Paris.
2. A Palette of Parisian Poetry
Every shade in the Bisou Jelly Trio tells a story—one that is deeply personal to Violette Serrat, shaped by her muses, her memories, and the textures of her childhood in France.
💄 Aïssa– A sultry berry hue, borrowed from the cult-favorite Bisou Blush, and inspired by Aïssa Maïga, the celebrated French actress who has long been one of Violette’s greatest muses. Elegant yet effortlessly wearable, this shade embodies modern femininity with a touch of cinematic mystery.
💄 Pomme D’amour– A bright, candied apple red, reminiscent of the glossy, sugar-coated confections that fascinated Violette as a child. Just as mesmerizing as the glistening red apples at Parisian fairgrounds, this shade is both playful and sophisticated—a classic red with a twist.
💄 Bonbon à la Rose– A delicate, petal-pink nude, inspired by traditional French rose pastilles—those tiny, fragrant candies that melt like a dream on the tongue. Soft, romantic, and effortlessly chic, this shade is the perfect everyday indulgence.
With this curated trio, Violette invites us to embrace our own signature “Bisou” moment, whether that means a touch of romantic pink, a pop of bold red, or a hint of sultry berry.
3. French Beauty, Reimagined
In France, beauty is never about perfection—it is about attitude, intuition, and self-expression. The Bisou Jelly formula embodies this effortless approach, allowing color and texture to meld seamlessly for a finish that is both natural and artfully undone.
💋 Cheat the Look of Fuller Lips– Thanks to its dual-layer pigment technology, Bisou Jelly naturally enhancesthe lips by focusing color on the center and shine on the outer edges—creating a subtle volume effect without fillers or overlining.
💋 Weightless, Buildable Color– The formula is designed to be layered and customized. A single swipe delivers a soft, natural tint, while additional layers intensify the pigment for a deeper, richer payoff.
💋 Cushiony, Hydrating Feel– Unlike traditional glosses or lipsticks, Bisou Jelly has a silky, non-sticky texturethat feels nourishing and comfortable—never heavy, never drying.
💋 A Satin-Shine Hydration Boost– Formulated with Vitamin Eand emollient-rich ingredients, Bisou Jelly locks in moisture, leaving lips smooth, supple, and radiant.
Whether worn barely-there or bold and layered, the effect is always chic, natural, and undeniably Parisian.
4. The Woman Behind the Vision: Violette Serrat
To truly appreciate Bisou Jelly, one must first understand Violette Serrat—the woman, the artist, the storyteller.
Born and raised in Paris, Violette’s journey into the beauty world was anything but conventional. With a background in fine arts, she approaches makeup not as a rigid set of rules, but as a fluid, intuitive form of self-expression. Her meteoric rise saw her collaborating with some of the biggest names in fashion and beauty, eventually leading her to her prestigious role as Creative Director of Makeup at Guerlain—a position that cements her as one of the most influential voices in modern beauty.
Through Violette_FR, she brings her unfiltered, authentic approach to makeup lovers everywhere, crafting products that empower rather than dictate, celebrate individuality rather than conformity. Bisou Jelly is the latest manifestation of her philosophy—a playful yet luxurious indulgence, designed for real women who embrace their own beauty, their own way.
5. A Love Letter to Lips—But Only for a Moment
Like all of life’s most exquisite indulgences, Bisou Jelly Trio is fleeting—a limited-edition indulgence to be cherished before it disappears.
Priced at $78.30, this trio of tinted treasures is available now —a Parisian kiss, bottled, waiting to be claimed.
After all, the most memorable kisses are the ones that leave you wanting more. Will you claim yours?
