By Editor

I will admit it freely – I am not an early adopter. I still have a drawer full of contour sticks from the “2016 sculpt like a Kardashian” era, and it took me a while to understand why everyone was suddenly spraying their faces with water in the middle of the day (spoiler: hydration, not madness). But when Professor Augustinus Bader unveils a new innovation, I am the first one in line, sleeves rolled up, ready to be transformed.
This September, the maestro of skin renewal strikes again, unveiling The Vitamin C Serum – a bold new chapter in the Bader canon, available exclusively at Bloomingdale’s beginning September 4 and in all other beauty and department stores including Augustinus Bader online store starting September 18. Yes, you read that correctly. For the first two weeks, it will be a Bloomingdale’s exclusive, making it not only the most anticipated launch of the season but also a little bit of a status symbol. Consider it your ticket to an elite inner circle – the early adopters of radiance.
And let me say this: as someone who has chased down countless vitamin C serums in the past – many of which oxidized into a sad shade of rust before I could finish half the bottle – Bader’s entrance into this category feels like a rescue mission.
The Vitamin C Serum does what the name implies, yes – it brightens, evens, and lends the kind of luminous glow that makes strangers assume you are on week three of a yoga retreat. But because it is Bader, it goes several steps further.
This formula is powered by a high-stability form of vitamin C paired with Ergothioneine – a potent antioxidant you may not yet have on your bathroom shelf but will soon be touting at cocktail parties as if you were the one who discovered it. Together, they form a synergistic duo that not only revives dull, tired skin but also defends against the environmental chaos modern life hurls at us daily – pollution, UV rays, blue light, and perhaps even your boss’s glare across the Zoom grid.
The serum improves firmness and smoothness over time, supports skin oxygenation, and helps your skin hold onto precious hydration. In short – it is vitamin C with a PhD.

Now, if you are a Bader devotee (and I count myself firmly among this cult), you know that every formulation comes infused with the brand’s proprietary TFC8® technology. With The Vitamin C Serum, Professor Bader has advanced this even further – introducing Advanced TFC8®, a next-generation delivery system designed to shuttle actives into your skin with military precision.
Here is how the Professor himself explains it:
“With this formulation, we have incorporated our next-generation Advanced TFC8® technology to more precisely guide potent antioxidants – including a highly stable form of Vitamin C and Ergothioneine – into the skin for optimized absorption and enhanced efficacy.”
Translation for the rest of us: the good stuff goes exactly where it needs to go, faster, deeper, and more effectively. Immediate results meet long-term transformation – the kind of double act every skincare lover dreams of.
One of my pet peeves with vitamin C serums is their tendency to feel sticky, grainy, or suspiciously like orange juice. Bader’s is none of the above. This one is a cushiony, water-light serum that absorbs instantly, leaving behind no tackiness – only the faint thrill of knowing your skin is on its way to greatness.
The ritual is straightforward: dispense two pumps, smooth over face, neck, and décolleté, then seal it in with your moisturizer and sunscreen. I appreciate that Bader respects my time – no twelve-step acrobatics, just potent simplicity.
And because it is formulated for all skin types, including sensitive ones, there is no need to conduct the usual “patch test panic” ritual we beauty editors know too well.

Of course, no Bader launch would be complete without artistry. For this campaign, the brand collaborated with Tokyo-based photographer Koichiro Doi, whose mastery of light and texture borders on the poetic. He hand-painted the backdrops himself, then captured the product as if it were a precious jewel suspended in air. The resulting images are airy, organic, and quietly powerful – a visual echo of the purity and energy vitamin C embodies.
The campaign reflects exactly what Bader products always represent to me: science and art, rigor and romance, discipline and beauty.
To the untrained eye, this is a sleek glass bottle of serum. To those who read ingredient lists the way sommeliers read wine notes, it is a symphony:
🍊 Vitamin C (Ascorbyl Glucoside) – a highly stable, highly effective form that brightens, evens, and neutralizes free radicals before they wreak havoc.
🍊 Ergothioneine – a powerful antioxidant that amplifies the effects of vitamin C and smooths uneven texture.
🍊 Algae Evening Complex – diminishes redness and pigmentation.
🍊 Niacinamide – the skincare world’s beloved multitasker, reducing fine lines, dark spots, and barrier weakness.
🍊 Advanced TFC8® – the conductor of this orchestra, ensuring every ingredient performs in harmony.
This is not just skincare – this is biomimetic architecture for your face.
In true Bader fashion, The Vitamin C Serum is as clean as it is clever. It is vegan, fragrance-free, non-comedogenic, and formulated without silicones, parabens, phthalates, and other unnecessary baggage. Botanicals are sustainably sourced, actives are bio-engineered where possible, and packaging is designed with environmental impact in mind.
Luxury can – and should – be conscientious. And Bader proves it is possible.
So what does The Vitamin C Serum deliver? A brighter, more even, more resilient complexion – yes. But also something harder to quantify: confidence. That little rush when you catch your reflection and realize you look alive, not just awake. That satisfaction when someone asks what highlighter you are wearing and you can truthfully say, “None – it’s my skin.”
Priced at $380, it is not an impulse purchase, but then again, neither is the Stradivarius of skincare technology. If you consider the countless serums that underperform, oxidize, or irritate – this one feels more like an investment than an expense.
As a beauty editor who has road-tested everything from snail mucin to diamond dust, I can say with certainty: very few products earn permanent residency on my vanity. The Vitamin C Serum, however, is one of them.
It is smart, it is sophisticated, and it works – quietly, effectively, consistently. Which, if you think about it, is all we ever want from a great love affair, whether with skincare or otherwise.
Consider this unique Bader product your invitation to glow brighter, stand taller, and let your skin tell the story of resilience and renewal. After all, why settle for looking rested when you could look radiant?