The Good Old Denim: Latest Jeans News


Although Blue Jeans originated in the distant 1873 and don't seem to have changed much since then, fashion designers always contrive to create new styles and add new elements to satisfy the customers' preferences and conform to the latest fashion trends. Both old school labels and new brands bring about something new this season.

575 Denim, launched in January by denim guru, former Sacred Blue designer Frank Mechaly, offers vintage inspired jean wear, a fusion of classic and cutting edge. Appreciated by such celebrities as Cameron Diaz, Lenny Kravitz and Jennifer Lopez, these jeans, manufactured using Italian and Japanese fabrics, come in several new styles this fall, including Coronado Cargo with a tiny flap pocket on the outside of the distressed hip pocket, and the Red Salvage, a classic slouchy pants with five pockets. A selection of jeans, priced $198, is available at at Atrium, Intermix, Bloomingdale's, Henri Bendel, Fred Segal, Blue Jean, Bergdorf Goodman and online at

For those who are tired of jeans that fit well in the rear end but are too loose in the waist, or vice versa, LA-based label Notify came up with an idea of "sculpt sizing". Their new Ornatus jeans feature an additional dimension based on the distance from the base of the wearer's spine through the curve of her bottom, which is then broken down into three options: A, B or C and allows for different sizes of hips, bottoms and thighs. The Ornatus will be available from July at Nordstrom, Saks Fifth Avenue, Scoop and online at

An independent New York City designer, founder of fashion label Built by Wendy, Wendy Mullin, teamed up with the legendary American jeans manufacturer, Wrangler, to work on their Wrangler 47 collection. "I'm just helping them update [the brand] with new fits and fabrics," Mullin told FWD. "I basically went through their archives and combined their aesthetic with mine. It's kind of a no-brainer. They're a really cool brand." The fall collection is marked by clean cuts and dark washes and includes Woodgrain denim tunic fro girls and Woodgrain denim shirt for males. Wrangler 47 is priced from $70 to $210 and is sold in department stores and boutiques nationwide, along with Mullin's own Built by Wendy line.

Trying to solve the problem of stuffing jeans into knee-high boots, former Marc Bouwer designer Cindy Slater came up with Thirteen Denim - the fitted jeans, which come in knee-high and mid-calf versions with solid or patterned socks attached. The original pants will be available in five different washes at Dernier Cri in New York or online at for $230 in late September.

The duo behind NYDJ (Not Your Daughter's Jeans) offered a more sophisticated alternative to skimpy low rise jeans by launching Tummy Tuck Jeans aimed to flatten your stomach, lift your behind, contour your hips and give you a lean silhouette. One of the new looks for this fall are high-waisted stretch jeans with a 4'' fold up cuff and rhinestones and Tuxedo with a row of stones running down the outer seam from hip to hem. Tummy Tuck Jeans are sold in more than 300 boutiques nationwide at $88.

Rogan Jeans founder Rogan Gregory presented a new line of jeans, Loomstate, made from 100 percent organic, chemical- and pesticide-free cotton. He also designed two new jeans for EDUN, a clothing line created by Gregory in partnership with U2's Bono and his wife Ali Hewson for fashion-conscious men and women who care about fair trade and labor. "People who give a shit are sexy," declares Loomstate's mission statement. The styles like the thigh-grazing skirt and guy's slashed-pocket loose fit jeans are sold at Barneys and various boutiques starting from $159.

The parent brand of denim, Levi's, introduces its new fall collection, "Loved & Crafted", which consists of both modern and classic styles, including slouchy, five-pocket jeans, skinny jeans, dark denim blazers, appliqued puff-sleeved jackets and patchwork mini skirts. The company's new Night Blues line, whose spokesmodel is Melania Trump, features crystal-trimmed jeans and Premium pieces, such as the floor-sweeping Julie Ballroom Skirt with train, made from 501 jeans and selling for $501.

For great jeans wear go to: Jeans at Sheplers Western Wear