It all began as knowing the markets. The market for used clothing is surprisingly strong. While some people would never dream of wearing secondhand clothing, an increasing number of people are happy to think about doing so if they know the clothing they are wearing is of high quality. The world of secondhand clothing has changed dramatically in the last decades. What was once a relatively small market has grown to a much larger market. More importantly, that idea has expanded from an in-person activity to something that shoppers can do on the net. Capturing the market in the form of the online luxury consignment has been an incredible success for the company. It all starts by understanding what the clients want and why. Understanding how to find luxury goods and how to bring them to clients is a process The RealReal has done very well.

Working with this process of creating an online luxury consignment store is about being able to understand all those privy to the process. Speaking with people who have luxury goods is imperative. Those at this company look for ways to find the right kind of goods that are going to sell. They engage in processes such as seeking out estate sales and working with people who are looking to downsize and get rid of items they don't want to use anymore. They come to people at home to have a look at the kind of goods they want to put up sale. Their employees have a close look at the items that might be right for their clients. They also pay close attention to the market for luxury goods. Knowing what is popular and going to sell online has been one of the secrets of their success.