I discovered Colourpop through IG and I absolutely adore the brand! This brand is affordable, has tons of fab products, and they’re all very high quality. The color payoff is amazing and they often have sales, too, so you really can’t go wrong. They also have makeup collabs with YouTubers and celebs so you get to try some unique products. Oh, and if you love Hello Kitty, you’ve got to see their latest collab with the infamous cat! @colourpopcosmetics

Dose of Colors Cosmetics features cruelty-free makeup with most products being vegan. They have a collection of brushes, lipsticks, lip gloss, lashes, an eyeshadow palette, and highlighters. This brand has a great selection of products, mostly notably their matte liquid lipsticks but, they are a little pricier than some. If you fall in love with the products, just know that they have a limit of purchasing 2 per item online. @doseofcolors

This brand offers lipsticks as well as eyeshadow pigments but I was most impressed with their huge collection of lip colors. Every color you can think of from green to gray is available. All of their products are under $20 unless you buy a set so it’s also pretty affordable. If you love wearing a range of colors in your makeup, you’ll be impressed with Melt! @meltcosmetics

I remember watching MG creator Marlena on YouTube and am not at all surprised at how much makeup artists love her line. Although she has everything from lashes to brushes, most people go crazy for her eyeshadows. You can purchase a palette or buy a single pan or two. As a matte shadow addict, I was really happy to see that the brand has a good number of matte shadows because I can only handle so many shimmery shadows! @makeupgeekcosmetics

If you haven’t heard of this brand before, Catrice is an affordable beauty brand from Germany which is now available stateside at Ulta. I already mentioned that it’s affordable but it also has a large range of products for everything from primer to bronzer to nail polish. Check out their metallic eyeshadows and the broken glass effect top coat. @catrice.cosmetics

I first heard about Gerard Cosmetics through some beauty vloggers on YouTube and then saw that they’re major on IG. Gerard Cosmetics carries a buttload of lip products but also has a makeup setting spray, powder, eyeliner, and BB cream. Coat your lips with one of their liquid lipsticks, take a selfie, and post it like the IG star you are. @gerardcosmetics

Honestly, I never really gave much thought to L.A. Girl Cosmetics in the past but once I heard all the hype about their concealers, I had to try it out. On Insta, you can see their entire line of products with concealer being just a small part of their collection. You’ve got foundation, color correcting concealers, eyeliner, mascara, contour sticks, lip products, train cases, and nail polish. @lagirlcosmetics Let’s hear it, ladies, what’s your favorite beauty brand that you’ve discovered through Instagram or other social media networks? Have you ever found your holy grail product that way?