R. Kelly in the studio, recording the Virginia Tech Tragedy Memorial Tribute “Rise Up”. Courtesy of Zomba Label Group
DOUBLE UP in stores May 29**
NEW! Full streams for “Rise Up” (Virginia Tech Tragedy Memorial Tribute)
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ABOUT “RISE UP”
R. Kelly has written a song, “Rise Up,” about healing in the aftermath of the April 16 shootings at Virginia Tech. A gunman killed 32 people and himself on the university’s campus in Blacksburg, Va.
Rise Up” will be available digitally May 15 (retail link coming soon), and 100 percent of the net proceeds from its sale will go to the Hokie Spirit Memorial Fund, said Jive Records, Kelly’s record label.
Kelly, 40, wrote the inspirational ballad after watching the events unfold on television while he was on route to a performance, Jive said.
The lyrics include the lines: “Rise up, when you feel you can’t go on, rise up, and all of your hope is gone, rise up, when you’re weak and you can’t be strong.”
The Hokie Spirit Memorial Fund was created to provide assistance to the victims of the families, as well as grief counseling and other needs for those affected by the shootings.
More info on the Virginia Tech Tragedy Memorial Fund:
Official purchase links for “Rise Up” coming soon.
AUDIO (EXPLICIT!) I’m a Flirt (Remix) feat. T.I and T-Pain
VIDEO I’m a Flirt (Remix) feat. T.I. and T-Pain
CALL R. KELLY AT THE CHOCOLATE FACTORY
If you watched closely at the end of the “I’m a Flirt (Remix)” video, you might have spotted a special invitation from R. Kelly to call him at the Chocolate Factory! Hit him up at 312-278-3965. He’s about to Double Up and is waiting for your call!
ABOUT R. KELLY and DOUBLE UP
As the undisputed king of R&B, R. Kelly never seems to be far from the current soul scene. Be it collaborating with his homeboy Snoop (“That’s That”) or trading verses with Ciara (“Promise Remix”), this Chicago soul man has displayed a consistent brilliance throughout his fifteen-year career.
Since 2002, R. Kelly has blessed his fans with a new album every year, and 2007 will be no different. While the rest of the music world slept, R. Kelly has been inside his famed studio the Chocolate Factory making countless beats, laying down mackadelic vocals and creating wonderful music.
Much like his musical forefathers Marvin Gaye, Curtis Mayfield and Donny Hathaway (the latter two also hailed from Chi-town), R. Kelly makes songs for ladies lounging in suites as well as homeboys b-balling in the streets. Aptly titled Double Up, Kelly’s new disc features a wide ranch of songs that pushes the sonic envelope while staying true to his game.
“Everything I did in the past, I’m about to double up on it,” says the windy city maestro. In other words, the listener will not be disappointed with the fierce production, superior lyricism and hyper collabos one has come to expect from a Kells project. Just in time for summer, with its whirlwind of backyard barbeques and beach parties, Double Up is filled with enough anthems to dominate the season.
Firing the soul shot heard around the world, “I’m A Flirt (Remix)” is the self-expletory title of the first single. Over a smooth mid-tempo groove, R. Kelly lays down a bit of nightspot realness. “Soon As I See Her Walk Up In The Club (I’m A Flirt)/ Winkin Her Eyes At Me, When I Roll Up On Them Dubs (I’m A Flirt)/ Sometimes When I’m With My Chick On The Low (I’m A Flirt),” he sings. Joining forces with his homies T.I and T-Pain, Kelly has constructed the perfect player’s anthem.
With an exquisite video shot by famed photographer Timothy Saccenti, the scorching single has already become a popular request on YouTube as well as in heavy rotation on BET and MTV. “Having worked with so many hip-hop artists over the last few years, I decided to throw some of that magic on my own record,” says R. Kelly.
Enlisting a posse of hard-hitting’ rhyme slayers for Double Up, Kelly proves himself a versatile performer who can vocally hang with anyone on the mic. From the big beat blast of “Rock Star” with six-time Grammy Award winner Ludacris to the bombastic appearance of Rick Ross on the thunderous “Put Some Money On It,” Kelly voice and outstanding production is pure fire.
Hooking-up with his old buddy Snoop, the two do their thang on the title track. With a kick of killer bass, this song is bound to have folks house party sweating. Still, experimenting with his personal style of rap-singing, “Pull Your Hair” will have women across the country smiling sexily while tightening their weaves. Later on the record, Kelly shares the mic with hometown boy Kayne West on the amazing “Hook It Up.”
Yet, for anyone who might think that the pied piper of soul has turned his back on ballads has another think coming. “To me, rap and R&B are like two hands holding one another,” says R. Kelly. “Double Up is about 70% hip-hop, but, that being said, I’m always going to make songs for the ladies.”
On Double Up, R. Kelly gives his fans not only want they want, he gives them twice as much.
(courtesy of ThinkTank Marketing)