But what of the McAfrika? It's actually been described as McDonald's worst marketing flop. As the name implies, it was an item released in McDonald's restaurants in Africa, around 2002. The ingredients weren't that bad – beef, tomatoes, cheese, and salad, wrapped in something like a pita. The problem? During 2002, southern Africa was experiencing a huge famine. The whole thing just seemed purely insensitive, and McDonald's PR took a huge hit. They didn't learn from the mistake either: they tried this item again in 2008, as a promotion for that year's Olympics, and the public still hated it.