--- title: "Luxury Watches In Focus - How the Market Changed In 2024" description: "The Best-Selling Watches Each Brand; The Best Positive Performance; The Most Popular Design Trends; More ..." url: "https://allwomenstalk.com/luxury-watches-in-focus/" category: "lifestyle" last_updated: "2026-09-03" --- # Luxury Watches In Focus \- How the Market Changed In 2024 **2024 was an extraordinary year for the world of luxury watches**. In this exclusive **Chrono24 report**, we’re taking a detailed look at the outstanding developments that **shaped the market **over the past year. From the top performers that dominated the industry, to the models with the **most noticeable price increases**, we’re analyzing the trends that are keeping collectors and enthusiasts alike on the edge of their seats. We’ll also explore the **innovative designs and stylistic trends that were in the spotlight in 2024**. ![](https://img.allw.mn/uploads/499bebf456f0eea954ca57ef46c7a7_800x450.jpg) ## 1. The Best-Selling Watches Each Brand **Rolex GMT-Master II 126710BLNR** The year 2024 once again belonged to the undisputed Number 1: Rolex. No other brand has been able to surpass the worldwide popularity and stable value of Rolex. The [Rolex GMT-Master II](https://www.chrono24.com/rolex/ref-126710blnr.htm) continued its dominant role, securing the title of the best-selling watch of the year. ![](https://img.allw.mn/uploads/e6855f28c7d9ba99790b2941dd416a_480x494.jpg) **Omega Speedmaster Professional Moonwatch 310.30.42.50.01.002** The [Speedmaster Professional Moonwatch](https://www.chrono24.com/omega/ref-31030425001002.htm) is Omega's top model and is still a fan favorite today – rightly so. The 2021 edition is a steady improvement on the previous Speedmaster, and Omega offers sapphire crystal and Hesalit versions, each with their own advantages. The release of a thoroughly modern yet vintage-style watch under the same reference number was tantamount to a sales guarantee. ![An image containing watch, analog watch, fashion accessory, strap.Automatically generated description](https://img.allw.mn/uploads/9cd4da198e7beddf58e1d098d2bbfc_401x600.jpg) **Patek Philippe Nautilus 5711/1A-010** Rumor has it that the excessive popularity of the Nautilus was a major reason for its discontinuation. While the hype surrounding the [Patek Philippe Nautilus](https://www.chrono24.com/patekphilippe/ref-57111a010.htm) is slowly dying down, its cultural influence remains enormous. More affordable prices are attracting more potential buyers. Looking ahead to 2025, Patek hopes that a certain new model will become a sought-after watch. ![An image containing watch, analog watch, quartz watch.Automatically generated description](https://img.allw.mn/uploads/5bcf58e1e5e6a56769ddeede5bbbe3_447x428.jpg) ## 2. The Best Positive Performance 2024 has once again shown that watches are far more than just precise timepieces – they are investments. In addition to Rolex, there are other brands whose models have risen in value and proven to be solid collector's items. **Cartier Santos 100 Ref. 2656** With an impressive increase in value of 26.46% in 2024, the [Cartier Santos 100](https://www.chrono24.com/cartier/ref-2656.htm) has achieved the status of a coveted vintage classic. Launched in 2004 to celebrate Cartier's 100th anniversary, this watch is not only functional, but also a stylish symbol. The price range of $3,700 to $6,300 makes it an attractive investment for collectors who appreciate both design and long-term value development. ![](https://img.allw.mn/uploads/645396339a338c14ca9a8f933545f1_603x452.jpg) Increase in value: 26.46 % **Jaeger-LeCoultre Reverso Grand Taille Ref. 270.8.62** Another brand known for its brilliant design is Jaeger-LeCoultre. Above all, the brand is known for its industry icon, the [Reverso Grand Taille](https://www.chrono24.com/jaegerlecoultre/ref-270862.htm). The Reverso was designed in the early 1930s as a sports watch for polo players and has evolved over time into a stylish dress watch whose characteristic feature is a reversible case. With a price increase of 22.86%, this model remains a classic among dress watches. Even with prices starting at around $5,200, this watch is a solid investment and continues to be prized by collectors. ![](https://img.allw.mn/uploads/aa22969adf90e129b63dea6dcd5923_627x416.jpg) Increase in value: 22.86 % **Grand Seiko SBGM221** Grand Seiko is a brand with a wide variety of great options. If you know Grand Seiko, you know that the brand makes incredible watches that are characterized by high-precision movements and exceptional craftsmanship. The [Grand Seiko SBGM221](https://www.chrono24.com/grandseiko/ref-sbgm221.htm) has risen in price by almost 20% and is priced at around $3100 to $4,700 on the Chrono24 marketplace. ![](https://img.allw.mn/uploads/b3c7ea2390ca21bed5a8fa2a1b02cd_686x455.jpg) Increase in value: 19.78 % ## 3. The Most Popular Design Trends **Fascinating Trends Shaped the Watch Industry in 2024. ** Rectangular and tonneau-shaped cases became increasingly popular, driven by iconic models such as the Cartier Tank and the Omega Constellation. Roman numerals also experienced a comeback, largely fueled by the success of Cartier. In terms of case materials, titanium, silver, and carbon became increasingly popular, especially with brands such as Tudor and Grand Seiko. Manufacturers also ventured into bolder colors: pink and orange for example made a splash with the Tudor Miami Black Bay Chrono, setting fresh accents in the watch world. **Case Shapes 2024: Rectangular Designs On the Upswing, Cartier As Trendsetter** Round cases remained dominant in 2024, while rectangular shapes increased significantly by 12.56% compared to the previous year - primarily due to the success of the Cartier Tank and Santos which are shaping this trend. Tonneau-shaped case designs and elliptical cases are also gaining attention, showing an increasing variety in the market. [Cartier](https://www.chrono24.com/cartier/index.htm) remains a key driver of this development. ![A silver watch on a red surfaceDescription automatically generated](https://img.allw.mn/uploads/1d0d2ff02d77c33d59ed5223785d98_663x666.jpg) ![Ein Bild, das Text, Screenshot, Schrift, Zahl enthält.KI-generierte Inhalte können fehlerhaft sein.](https://img.allw.mn/uploads/ecb1b30cff37703db1640ff49476c3_497x96.jpg) At the same time, Arabic numerals experienced a slight upswing, while Roman numerals, strongly influenced by Cartier, continued to gain in importance with a +9.54% increase. Despite a slight decline, watch dials featuring only indices remained very popular. Both trends illustrate the increasing diversity and influence of brands such as Cartier. ![Ein Bild, das Text, Screenshot, Schrift, Zahl enthält.KI-generierte Inhalte können fehlerhaft sein.](https://img.allw.mn/uploads/dce162d59e09a96b01c0cbbbf6f670_501x79.jpg) **Material Trends 2024: Titanium and Silver On the Rise, Tudor Sets the Tone** In 2024, stainless steel remained the preferred case material with a share of 75.30%, while gold-steel combinations gained slightly in popularity. Titanium is developing particularly dynamically, with growth driven by brands such as [Tudor](https://www.chrono24.com/tudor/index.htm) , Grand Seiko, and Citizen. Silver is also showing a strong upward trend at +14.91%, often in conjunction with the Cartier Tank Must de Cartier. ![An image containing watch, analog watch, fashion accessory, strap.Automatically generated description](https://img.allw.mn/uploads/4fc795619d9089b290997482e4612c_585x390.jpg) ![Ein Bild, das Text, Screenshot, Schrift, Zahl enthält.KI-generierte Inhalte können fehlerhaft sein.](https://img.allw.mn/uploads/a5aeeed1a8385cba65f752bde86374_499x129.jpg) **Watch Features 2024: Moon Phases Inspire, Chronographs Lose Their Appeal** In 2024, the classic time display remained the dominant watch function with 87.39%, showing slight growth. Moon phase watches increased in sales enormously by 56.33% compared to 2023. Popular examples include the [Jaeger-LeCoultre Master Ultra Thin Moon](https://www.chrono24.de/jaegerlecoultre/master-ultra-thin-perpetual--mod1000.htm) and the Omega Speedmaster Moonwatch , as well as the the Omega Speedmaster Moonwatch. Chronographs, on the other hand, such as once-popular models like the Rolex Daytona, are becoming much less in-demand. Day of the week displays and tachymeters are also attracting less interest, indicating a shift towards more specialized functions. ![A close up of a watchDescription automatically generated](https://img.allw.mn/uploads/8883e57f2ac6f3c61363c7618240d4_991x661.jpg) The year 2024 impressively demonstrated that the **watch market remains a dynamic space** for collectors and investors. Once again, **Rolex is setting the standard** as the undisputed best-selling brand. Other renowned brands such as **Cartier, Jaeger-LeCoultre, and Grand Seiko** have also proven that they are true classics, and that the market has far more to offer than just the best-known names. The year's design trends reflected a return to **minimalist elegance**. The dynamic market of 2024 also offered numerous opportunities to benefit from the increase in value and **timeless style of watches**. We’re looking forward to **the year 2025** and the developments it will bring. Which brands and models will dominate the watch world in the coming year? One thing is certain: **The value of watches **will continue to be determined not only by their popularity, but above all by their **long-term quality and investment potential**. We look forward to discovering and following the **new trends and innovations** that this year has in store. ## Site Information - [Main page](https://allwomenstalk.com) - [Contact us](https://allwomenstalk.com/contact.html) - [HTML article](https://allwomenstalk.com/luxury-watches-in-focus/)