Fashion Design School Degrees


Great article on Fashion Degrees:

Fashion Design School Degrees

By Catherine Olivia

The world of fashion design encompasses more than design.

If you love the world of fashion and want to make your mark

on it there are many other ways to do it other than to become

the next Vera Wang.

Fashion design schools offer courses in fashion and retail

management, fashion merchandising and fashion marketing.

If you can't design fashion but have an eye for putting the look

together and knowing intuitively what the next "hot" look will

be, perhaps you'd want to look into a fashion design school with

an eye towards becoming a fashion purchasing manager in the

retail sector.

Every big department store such as Nieman Marcus and Saks has

fashion buyers. Everything that is in a department store that is

offered for sale was picked out by a buyer.

These fashion purchasing managers or fashion buyers choose and

buy the products that are sold in retail stores. Imagine for a moment

attending the latest fashion shows in the US and Europe. Seeing first

hand the latest fashion offerings of the big name couture design houses

such as Lauren, Dior, Gaultier, or the ready-to-wear collections of

Balenciaga and Herrera.

Don't think for one minute that the life of a fashion buyer or fashion

purchasing agent is all glitz and glamour and hobnobbing. A fashion

buyer must have a solid education and expertise in sales and store


Fashion buyers are usually graduates of a fashion design school and

are hand selected by stores such as JC Penny to enter their training

programs. They need a bachelor's degree in marketing and merchandising.

Some stores require that a buyer hold an MBA.

There is a hierarchy that is followed in fashion buying. Generally stores

will hire new employees as junior buyers to help associate buyers. A

fashion buyer usually starts out responsible for one or two different

fashion brands. It may take years of experience before associate buyers

become senior fashion buyers.

Fashion Buyers must be able to develop strong working relationships

with manufacturers reps. They must be able to negotiate prices and be

able to communicate with a wide variety of people. Strong work ethic

and a positive attitude are also required.


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