COS Hits the Streets


It's lovely and sunny in London today and what better way to greet the opening of COS, H&M's new offshoot store. You'll have probably heard all about it by now, but COS designer Rebekka Bay puts it succinctly: "It is fashionable essentials, reinvented classics and the latest trends". The range will be quirky basics and modern classics in a range of timeless colours; it's all very "Sartorialist".

COS's London launch will be followed by COS store openings in Germany, Belgium and the Netherlands at the end of March with ten stores planned to open by the end of 2007. See after the jump for more images.

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