2. Not Everyone is Affected by Subliminal Messages

As with most things in life, some things affect certain people more than they affect others. One person might hear a radio ad that entices them to buy a certain product, while a friend of this person hears the same ad and gets no urge whatsoever. I think some people are just more susceptible to subliminal messages than others.

Impulse Buying is Sometimes Caused by These Hidden Messages
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