What: White eyeliner, eye shadow and even mascara are taking up real estate in the cosmetic department.

What the experts say: This from the January 2008 issue of Angeleno magazine: “White [makeup] was everywhere in the spring shows,” reveals J.P. McCary, the principal makeup artist for Shu Uemura. “Salvatore Ferragamo and Marni showed the shade beautifully.”

What we say: Runway styles don’t always translate to real life, and this definitely applies to the white makeup trend. Just try ...