Vogue India's First Issue ...

By Fashion

Vogue India's First Issue ...

History was made yesterday as Fashion bible Vogue launched for the first time in India.

Vogue India's first cover features the most adored faces in India and internationally - Bollywood stars Bipasha Basu, Priyanka Chopra and Preity Zinta, local supermodels MoniKangana Dutta and Laxmi Menon, and Australian supermodel Gemma Ward.

I must say I am very surprised the poster girl for India, Aishwarya Rai, is not on the cover. But then a superstar such as her would need a cover all on her own.

I was very happy to learn that Vogue India will be completely created for the Indian woman and will not be a watered down version of a Vogue US or a Vogue UK. I think it is very important to speak to those stylish Indian women about which Jimmy Choo's will match their sari's or other Indian attires and other such subjects that they can relate to.

Bollywood starlets Preity and Bipasha said, "Being shot for the first issue was an exhilarating experience for us. We had the best of the Indian and international fashion industry working with us on the shoot."

This issue was styled by one of Vogue's most respected fashion directors, Lucinda Chambers from British Vogue, the models wear clothes by Roberto Cavalli, Valentino, Giorgio Armani, Chanel, Christian Dior and Gucci for the shoot.

The magazine's debut issue, will costs 100 rupees or £1.24.

Via Vogue thinks big for Indian ... & Via indiafm.com

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Feedback Junction

Where Thoughts and Opinions Converge

As an Indian American I was thrilled when I first heard that Vogue was branching out to India, however the thrill soon turned into disappointment when I saw the inaugural first issue. It was bland and boring, the inaugural issue of Vogue India. Unfortunately, I don’t see much of anything distinctly “Indian” about it. I see them highlighting Australian model Gemma Ward, flanked by two Indian women, who may as well wear signs saying “sidekick” around their necks. To add to the affront, the Indian models both have blue eyes. I know that most will say that it may not be too much to worry about because most Indians have bigger fish to fry like poverty but Vogue had a greater responsibility to do right by India and it failed. Sad to say, this isn’t the first time. Vogue pulled the same stunt, with the same model on the cover of Vogue China’s inaugural issue I’m sorry but when I look for a Vogue India, I want to see beautiful Indian models all over the magazine; I want accurate representation. Gemma Ward pales in comparison to the lovely Aishwarya Rai, so why isn’t Miss Rai on the cover? What about Shilpa Shetty? Looking at the other models, they didn’t even need Ward on the cover. Their beauty speaks volumes. Unfortunately, their beauty wasn’t allowed to grace the cover without Gemma in the middle. What does speak volumes is Vogue’s subliminal message that unless a Caucasian female is associated with it, it’s not beautiful. The use of models with blue eyes (or possibly color contacts?) further cements Vogue’s idea of what women of color should look like in order to be considered pretty enough to stand next to a white woman’s beauty. If this the way Vogue is going to operate when launching magazines for perspective countries, I shudder to think what Vogue Kenya may be. I can just see it now. This is why we should be extra vigilant to the messages that the media sends children of color and protect them from deception. I wouldn’t bring this magazine into my house to line a bird cage. Vogue’s message is loud, clear and pathetic. If this is the best Vogue can do, they should be ashamed of themselves. Gemma isn’t the standard of beauty in this photo, in all reality, she barely makes the cut.

laxmi menon and monikangana dutta - i wouldnt call them "local". they are signed to famed model agencies. menon - ford and dutta -img paris

And aishwariya rai is passe! :P Priyanka chopra is the new it girl :)

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