Even makeup is going the high-tech way these days. Women will have not just their phones vibrate on their purses: their mascaras will contribute to the ‘pulse’, too.
Estée Lauder was the first one to launch the vibrating mascara, and it’s called the TurboLash Effects Motion Mascara. For $30, the products are sold exclusively at Saks Fifth Avenue.
Lancôme also went along this path, introducing the Lancôme Oscillation mascara which is available only on July 31st for the whole day. After that, the $34-product will not be available again until the cosmetics company officially releases it this fall.
So what exactly can the vibrating mascara do? This new trend in mascara promises to separate your lashes without clumping them together. Also, with its number of micropulses per second, they will give your eyelashes the curl, length and separation that they deserve. If the products are as good as their ads are - I will definitely line up to get these vibrating mascaras!
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