How did Ulta manage this coup? They've just announced they'll be the exclusive retailer for Philosophy's new Mom & Baby line... so exclusive, in fact, that the Philosophy site doesn't even sell it!
The line, which includes hair-to-toe baby wash, a diaper cream, and a baby lotion, is now available at Ulta.com. Each sells for $10, which is actually in line with price points on other Philosophy products (in fact, a little less expensive!)... I can't wait to try it! But what I want to know is how Ulta managed to land a line that Philosophy's not even selling at its own stores or on its own website!
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