Hearst Magazines Digital Media is partnering with advertisers in order to get more in touch with teens — and their wallets. The new website, mybacktoschoolshopper.com, partners Hearst with Neutrogena, JC Penney and Mead as well as seventeen.com, teenmag.com and cosmogirl.com.

In order to hit teens and parents right before back-to-school shopping takes place, mybacktoschoolshopper.com will promote more than 200 products predicted to “hit it big” for the back-to-school season.

–Source: WWD