OK, so maybe the comparison to Helen of Troy is a bit much, but I've never seen an eye shadow cause a craze like Shiseido The Makeup Hydro-Powder. Longtime readers might recall the original mention of this illustrious shadow on this site; it was way back in December '05 when several of us gathered in a midtown Sephora and snatched up the entire stock of Hydro Powder in Whitelights.

A few months later my obsession with this shadow ...