Just as supermarkets have responded to the growing demand for organic food, they are also branching out into the natural cosmetic market, with Tesco introducing their ‘bnatural’ beauty range this month.
It’s an inexpensive range of skin, hair and bodycare products which are free from artificial colours or synthetic fragrances, and which contain active botanicals and some organic ingredients. It includes products such as ‘Skin brightening cleanser’ which boasts ingredients like pumpkin enzymes and Inca inchi oil at £3.69 for 150ml and ‘Sleep time pillow spray’ with valerian, hops and lavender at £3.29 for 50ml.
Despite the fact Tesco’s are aiming these products towards their organic buying customers, they themselves admit they have a long way to go to make the new line 100% organic and ethical. Senior Technologist Marion Morley has admitted that only two of the 40 products are organic, and they are struggling to source further organic ingredients. “The decision made corporately is to be organic where we can” said Morley.
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