I was shopping in SoHo yesterday with a girlfriend of mine when she told me that I had to check out the new flagship Madewell 1937 store that just opened in NYC last month (previously locations were only on the West coast). Under the same parent umbrella as J. Crew, Madewell has a completely different vibe than its preppy, clean-cut counterpart.

Stocked with colourful denim, crinkly boho dresses, layering tanks and tees, and a big selection of scarves, ...