Did you know that 99 per cent of methane released by cows is not from their backsides but from their belch-sides? Well, apparently Ben & Jerry’s do. The world famous ice-cream company is bending over backwards, not backsides, to curb their dairy cows’ emissions. They are calling it Battle Against the Belch and claiming to be the first climate neutral ice-cream. Whilst carbon dioxide is thought to be the biggest contributor to climate change, methane apparently has 23 times the warming potential of CO2. If you think this is all hot air and another company milking a cheap eco-stunt, Ben & Jerry’s is investing a minimum of €2.4 million across a five year period to become Climate Neutral.