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Sarah Jessica Parker Gets Arrested

At least in the commercial for her next fragrance.  Parker plays a fragrance felon, fiending for just a spray, she breaks into a shop window in Paris, and is quickly whisked away to jail in a Christian Lacroix ball gown.  The print ad includes the tagline “I have to have it”, hence the new fragrance’s name, Covet.

In case you’re already craving SJP’s latest scent, line up at Macys for their exclusive from mid-July to mid-August.  Wider distribution will happen in August, with the ad campaign beginning sometime in September.  Covet, encased in a peridot-hued bottle, is expected to earn an estimated $30 million.  It looks to be a big year for Sarah Jessica, as the contracts have been reportedly signed for the Sex And The City movie.

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