The man behind the Fresh & Wild organic foodstores is launching his own natural range of skincare products called Nude. Bryan Meehan has created a range of products that are ethically sourced and manufactured, organic and free from possibly harmful chemicals. The entire range of cosmetics and skin care products has been developed to be effective and appealing without compromising the natural and organic nature of the ingredients. The ethos behind the range is to produce commercially acceptable products that are popular because they work well, rather than because they are eco-friendly and organic. Which is a reversal of most such products that are sold on their green credentials primarily.

[Via The Independent]

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