Newspaper runs fake Gucci ad on accident

How far will you go to get your 15 minutes of fame?

One Swiss man went so far as to con a major media company into publishing a fake two-page Gucci ad, in which he poses half-naked next to a bottle of the designer's perfume.

And by the sounds of it, he didn't have to try very hard. According to Christoph Zimmer, a spokesman for the paper, the man simply called, requested ...

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