Estée Lauder and Ford Motor have joined forces to bring a new men's fragrance to the market, which will be simply called Mustang after the car. The new scent is meant "...to appeal to ‘retrosexuals' — a guy's guy, the opposite of a metrosexual. This isn't a car fragrance. It's a lifestyle brand.".......

Continue reading "Mustang for Men by Estée Lauder Cos. & ...