Miuccia Prada , the creative director of Italian Fashion House Prada, is bored with Fur.

The petite designer touted as the messiah of women's trends, has signed Prada up with animal rights campaigners, PETA in an effort to drive fur out of fashion.

Miuccia Prada hopes other designers will follow her example.

Prada’s latest collection for autumn 2007 featured no fur , instead Miuccia Prada presented coats covered in a horrid rug-like cover.

Still fashion critics ...