Filed under: Stores, Under the outer, Celebrity Style

Agent Provocateur, the UK-based lingerie company well-known for the over-the-top sexual innuendo in their advertising (like this banned Kylie Minogue ad you shouldn't watch at work), has found a new face for their brand. After recently ditching UK supermodel Kate Moss, the company will now use Maggie Gyllenhaal to model their sexy wares.

An Agent Provocateur spokesperson wouldn't say exactly why they ...